The National Foundation for the Deaf (NFD): Yellow

Mp3 players do permanent damage to young ears. Check your volume leveles at saveyourhearing.org.nz

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Pete Thompson
Copywriters: Paul Hankinson, Joe Hawkins

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18 comments

Guest's picture
Guest

it's too iPod

Guest's picture
Guest

I wonder what Apple think?

Disco Munky's picture
Disco Munky
3900 pencils

I think it's "too ipod" for a reason. I like it when smaller, more worthwhile clients do things like this. F**k apple.

Doin' it for the points

AlexWolf's picture
AlexWolf
40 pencils

way too ipod

pabloaotw's picture
pabloaotw
235 pencils

Too Ipod??? It's intentional!!! There's the idea.
Anyway, is not good.

Guest's picture
Guest

I like the fact they are using a recognizable ipod campaign, but that campaign has the product in white. I look at this and think it looks a hearing aid or something. Is the white suppose to be the silhouette of the ear?

Guest's picture
Guest

I appreciate the usage of a familiar ipod campaign. Though the reason the ipod campaign work is that you can tell the user is having a cool fun experience while using the product. To me this campaign looks like you can have a fun time while wearing a hearing-aid. It doesn't really work.

Gilsem's picture
Gilsem
80 pencils

It's LEVELS not LEVELES... :)

everartz's picture
everartz
7611 pencils

there is a big divergence in the idealization, looks like not everyone is getting it, it is supposed to look like the iPod ads because its about creating the awareness for those who are using the iPods while walking, talking a bus.. etc... just to avoid the harm that these products can cause to the ears, also the music industry has developed in such a way where you can find a very big frequency range into the song, which i think can add more possibilities for the ears harm. again the campaign is good and well played. nice work, keep it up 8/10.

| Everartz |

A stranger abroad's picture
A stranger abroad
427 pencils

While I think it is relevant to use the Apple imagery like this, I wonder how many people will realise?

As outdoor or in bus stops, from a distance I would think "iPod ad. Nice. Move on." The original iPod ads were instant communication. No words required. Totally visual. These require you to get up close and read the copy to get it. It took me several viewings for me to notice there was a squiggle on the ear, and then to register that "Oh! It's a hearing aid!" Did anyone else miss that first viewing?

DDB Auckland is a very good agency and there are some very talented people in those credits, but I am a little unconvinced on this one.

Muhammad Imran's picture
Muhammad Imran
614 pencils

No Stranger abroad.

Brilliant strategy tho! user of iPod will definitely get the message, well done guys.

Dev Kumar's picture
Dev Kumar
834 pencils

The ipod affinity is surely intentional for the specific TG in this case. Not bad at all.

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

DANCING BALLS. BUT IS ANYONE WHO IS NOT WORKING IN ADVERTISING WHICH CAN REMEMBER THIS APPLE CAMPAIGN? NICE APROACH THOUGH

Guest's picture
Guest

yep too iPod. i recongnition value is high but theres the danger that people will just overlook the actual message.

Guest's picture
Guest

Really bad

tridipnandi's picture
tridipnandi
220 pencils

bulls eye...:-)

Oblabla's picture
Oblabla
298 pencils

well the idea can be great but indeed, the text at the bottom must be way bigger and catchy, because otherwise, poeple won't gat it. it also took me few seconds to realize that it is for hearing aids.

Oblabla.wordpress.com

Oblabla's picture
Oblabla
298 pencils

well the idea can be great but indeed, the text at the bottom must be way bigger, because otherwise, poeple won't get it. it also took me few seconds to realize that it is for hearing aids. This is too long for someone who will just pass by this picture.

Oblabla.wordpress.com

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