The National Foundation for the Deaf (NFD): Magenta

Mp3 players do permanent damage to young ears. Check your volume leveles at saveyourhearing.org.nz

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Mike Davison
Art Director: Pete Thompson
Copywriters: Paul Hankinson, Joe Hawkins

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18 comments

Guest's picture
Guest

It's tooooooo iPod

Guest's picture
Guest

you are kidding right? ITS SUPPOSED TO BE TOO IPOD...
but i dont like it anyways...

crocodile ghandi's picture
crocodile ghandi
29 pencils

it seems chicks are having fun. why checking?

Guest's picture
Guest

besides, what's the big idea on these???

Guest's picture
Guest

it seems that DDB New Zealand will never win the Apple account...

premc's picture
premc
917 pencils

nice comparison !

it's ok

7/10

radical

silvi's picture
silvi
4172 pencils

I like it. It has to be ipod style. Don´t you get it?

dearabby's picture
dearabby
108 pencils

Very nice! As a mother of teenage iPodders who I'm constantly warning about volume control/hearing loss, I totally get it.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture
Guest

Lawsuit?!

LeeHarvey's picture
LeeHarvey
3045 pencils

Braindamage? You really don't get it do you?

Guest's picture
Guest

GRAAAAAAAAAAND

everartz's picture
everartz
7611 pencils

they've played it nicely...

| Everartz |

Guest's picture
Guest

Way too much borrowed interest. DDB Auckland have missed the ball on this brief.

mikeelrapido's picture
mikeelrapido
1929 pencils

It's a big problem, especially with young people, so this is well placed. Nice one!

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Guest's picture
Guest

Can I have my interest back now?

tridipnandi's picture
tridipnandi
220 pencils

bulls eye :-)

Guest's picture
Guest

Should change to iPod does damages to your ear! The image is too specific and mp3s are just a generic cat! The visual communicates more enjoyment than harm! Totally off brief and bad taste using such an iconic image and try to turn it into something bad!

Guest's picture
Guest

COME ON, at least have them doing sign language or something, put a twist to the idea.

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