April 2010

Advertising Agency: JWT London, UK

Print advertisment created by JWT, United Kingdom for The National Centre for Domestic Violence, within the category: Public Interest, NGO.

We understand how it feels to be a male victim of domestic abuse.
As a man, telling somebody that your partner is abusing you is difficult. You might feel ashamed, embarrassed or worried you'll be viewed as less of a man. But for all victims of domestic abuse the advice is the same, you are not alone and there is help available.

Executive Creative Director: Russell Ramsey
Art Directors / Copywriter: Phillip Meyler & Darren Keff
Photographer: Nadav Kander
Designer: Graham Wood
Typographer: Casa Hamid

Comments (9)

Log in or register to post comments
ek kanya's picture
ek kanya
Activity Score 814

hahaha. nice. just for the awards, I am sure.

am an advertising junkie | read my flog at

angieraj's picture
Activity Score 428

Cringe Cringe Cringe. I guess after years of the women having the spotlight in this category, they needed something powerful. Def catches the attention, wonder if the men will respond to it though.

Funny how this ad comes out after the Tiger Woods scandal....

Cognito Ergo Sum

tytpol's picture
Activity Score 777

'60 bad wanna be.

atb2005's picture
Activity Score 13557

I too am not sure how men will respond to this image. I find it a little too bold in terms of art direction for the male audience to understand or appreciate. I'm convinced many guys will find it a little creepy or even cringeworthy.

pez's picture
Activity Score 1804

JWT London?........

Adaddicted's picture
Activity Score 3435

they revealed a naked truth!


tirthomitro's picture
Activity Score 2758

pure brit style

they showed me a picture & i laughed
dignity has never been photographed

R U serious's picture
R U serious
Activity Score 418

I would say.... hmmm... let me see... ballzy is not the term... at all.

Say my name, say my name...

dthlb72's picture
Activity Score 545

naked ad is sure is attention grabber.