The National Centre for Domestic Violence: Guy

We understand how it feels to be a male victim of domestic abuse.
As a man, telling somebody that your partner is abusing you is difficult. You might feel ashamed, embarrassed or worried you'll be viewed as less of a man. But for all victims of domestic abuse the advice is the same, you are not alone and there is help available.

Advertising Agency: JWT London, UK

Executive Creative Director: Russell Ramsey
Art Directors / Copywriter: Phillip Meyler & Darren Keff
Photographer: Nadav Kander
Designer: Graham Wood
Typographer: Casa Hamid

April 2010


ek kanya's picture
ek kanya
814 pencils

hahaha. nice. just for the awards, I am sure.

am an advertising junkie | read my flog at

angieraj's picture
428 pencils

Cringe Cringe Cringe. I guess after years of the women having the spotlight in this category, they needed something powerful. Def catches the attention, wonder if the men will respond to it though.

Funny how this ad comes out after the Tiger Woods scandal....

Cognito Ergo Sum

tytpol's picture
777 pencils

'60 bad wanna be.

atb2005's picture
13561 pencils

I too am not sure how men will respond to this image. I find it a little too bold in terms of art direction for the male audience to understand or appreciate. I'm convinced many guys will find it a little creepy or even cringeworthy.

pez's picture
1802 pencils

JWT London?........

Adaddicted's picture
3435 pencils

they revealed a naked truth!


tirthomitro's picture
2758 pencils

pure brit style

they showed me a picture & i laughed
dignity has never been photographed

R U serious's picture
R U serious
416 pencils

I would say.... hmmm... let me see... ballzy is not the term... at all.

Say my name, say my name...

dthlb72's picture
545 pencils

naked ad is sure is attention grabber.

Log in or register to post comments