The Murray River, Victoria, Australia: Houseboat
The Murray river. Wind down.
Agency: Publicis Mojo, Australia
Creative Director: Christy Peacock
Art Director: Tim Forte
Copywriter: Jo Dabrowski
Photographer: Adrian Brown
Client: Victoria Tourism


8 comments
Solid work for the Parks and Rec. category with a great execution, but doesn't do much for me from a brilliant idea standpoint.
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brandon
www.brandonknowlden.com
They could have done so much more with that than just a pun, unless I'm not seeing something here.
Fail Harder.
i agree. great photography though.
i agree. great photography, though. i would have done away with the wind up keys and put in a good headline.
very nice artwork... The idea is somewhat flawed in my opinion though... those winding keys are for items that are drained of energy and need to be wound UP... not DOWN.
weighter
Normal life can be a bit hectic though. Like you're wound up all the time, rushing here, rushing there. These to me are saying relax, take out your key and Wind down.
I agree with Mike TV. It gets the point across even if it's technical not precise.
me too. it's a good idea n the keys make perfect sense. without them the ads wud have been bland.