Ads of the World

Ads of the World™ an All Creative World site

The Murray River, Victoria, Australia: Houseboat

The Murray River, Victoria, Australia: Houseboat
Your rating: None Average: 1.8 (4 votes)

The Murray river. Wind down.

Agency: Publicis Mojo, Australia
Creative Director: Christy Peacock
Art Director: Tim Forte
Copywriter: Jo Dabrowski
Photographer: Adrian Brown
Client: Victoria Tourism

8 Comments

bknowlden's picture 3676 pencils

Solid work for the Parks and Rec. category with a great execution, but doesn't do much for me from a brilliant idea standpoint.

drizae's picture 508 pencils

They could have done so much more with that than just a pun, unless I'm not seeing something here.

Fail Harder.

deep_tracy's picture 590 pencils

i agree. great photography though.

deep_tracy's picture 590 pencils

i agree. great photography, though. i would have done away with the wind up keys and put in a good headline.

weighter's picture 744 pencils

very nice artwork... The idea is somewhat flawed in my opinion though... those winding keys are for items that are drained of energy and need to be wound UP... not DOWN.

weighter

MikeTV's picture 84 pencils

Normal life can be a bit hectic though. Like you're wound up all the time, rushing here, rushing there. These to me are saying relax, take out your key and Wind down.

squirrely's picture 316 pencils

I agree with Mike TV. It gets the point across even if it's technical not precise.

AdDavid's picture 406 pencils

me too. it's a good idea n the keys make perfect sense. without them the ads wud have been bland.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.