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Hiroshima

Agency: 
Published/Aired: 
September 2009
Description: 

Things hard to explain, in a language you understand.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Andreas Toscano
Copywriter, Art Director: Andreas Toscano
Photographer: Nickolay Kvatnikov
3D and retouching: Fiero Animals Studio

Comments (17)

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Highest Rated

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

excellent idea

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Rare stuff from Mother Russia but very nicely done. Seems the CD is not russian.

pabloaotw's picture
pabloaotw
Activity Score 235

BBDO

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I mean, Russia rarely submit on AOTW, but those rare entries are well done. Lost in translation.

Guest's picture
Guest

Recent beauty clinic prints from Russia was nice

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great execution.

Guest's picture
Guest

I get it, and it's nice, but an a-bomb hasn't been dropped in over 60 years. They are just getting around to discussing it?

Guest's picture
Guest

Explosion is easy to explain than to create this ad.... Good art work but weakens the message.

Guest's picture
Guest

great one, moscow!

kripaakar's picture
kripaakar
Activity Score 522

good art but the copy is not as effective like the art

Grace's picture
Grace

I thought it was the other way around...
I found the copy really smart...
and then the art (while very pretty) doesn't really match it. What is so hard to explain about a bomb?

G¨B's picture
G¨B
Activity Score 97

Really nice .

silvi's picture
silvi
Activity Score 4172

La pieza es buena porque cuando uno la ve, lo primero que ve es la bomba de Hiroshima. Después uno se da cuenta de que está hecha de diario. El objetivo está cumplido.

Guest's picture
Guest

limpia, hermosa, simple...

rolling.stone's picture
rolling.stone
Activity Score 2741

copy lost in translation

magnificent art

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~ Quite obviously, I have gathered no moss ! ~

SoCH_TO's picture
SoCH_TO
Activity Score 961

Good Art Direction

Live with Passion

maashookshee's picture
maashookshee
Activity Score 414

great every thing ..... respect

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

excellent idea

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