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The Moscow News: Hiroshima

The Moscow News: Hiroshima
Your rating: None Average: 7.1 (48 votes)

Things hard to explain, in a language you understand.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Andreas Toscano
Copywriter, Art Director: Andreas Toscano
Photographer: Nickolay Kvatnikov
3D and retouching: Fiero Animals Studio

Comments

Blashyrkh's picture 4409 pencils

Rare stuff from Mother Russia but very nicely done. Seems the CD is not russian.

pabloaotw's picture 237 pencils

BBDO

Blashyrkh's picture 4409 pencils

I mean, Russia rarely submit on AOTW, but those rare entries are well done. Lost in translation.

Guest's picture

Recent beauty clinic prints from Russia was nice

alexander_bickov's picture 3114 pencils

Great execution.

Guest's picture

I get it, and it's nice, but an a-bomb hasn't been dropped in over 60 years. They are just getting around to discussing it?

Guest's picture

Explosion is easy to explain than to create this ad.... Good art work but weakens the message.

Guest's picture

great one, moscow!

kripaakar's picture 454 pencils

good art but the copy is not as effective like the art

Grace's picture

I thought it was the other way around...
I found the copy really smart...
and then the art (while very pretty) doesn't really match it. What is so hard to explain about a bomb?

G¨B's picture 97 pencils

Really nice .

silvi's picture 3808 pencils

La pieza es buena porque cuando uno la ve, lo primero que ve es la bomba de Hiroshima. Después uno se da cuenta de que está hecha de diario. El objetivo está cumplido.

Guest's picture

limpia, hermosa, simple...

rolling.stone's picture 2752 pencils

copy lost in translation

magnificent art

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~ Quite obviously, I have gathered no moss ! ~

SonuChandra's picture 548 pencils

Good Art Direction

Live with Passion

maashookshee's picture 414 pencils

great every thing ..... respect

Srivatss N Iyer's picture 121 pencils

excellent idea

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