The Montreal Gazette: The Gazette's Olympics, Running


Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriter: Maxime Paiement
Photographer: Simon Duhammel
Retoucher : Visual Box
Published: July 2012


Black Hour's picture
Black Hour
368 pencils

Concept isn't new, plus it look like the reporter can catch with them (obviously) so it feel like they will be late on the news

psykart's picture
949 pencils

If you see anyone closer...

Black Hour's picture
Black Hour
368 pencils

*can't catch
Damn you french autocorect!

robthelad's picture
120 pencils

I think the reporter must belong to a rival station, he can't keep up but the Gazette can...

Dangerous to do an ad that has a 'negative' concept to sell. it's only slightly safer than starting your copy with... "imagine..."

kleenex's picture
36288 pencils

not that special at all.

fractalrene's picture
1504 pencils

hmmm... no.

mr.x's picture
994 pencils

It would be funnier if the reporter was running beside them. The message would be clearer.

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