August 2008

Print advertisment created by Be Positive 24, India for The MMMafia, within the category: Food.

The sexiest Italian food in town.

Advertising Agency: be positive 24, Chennai, India
Creative Directors / Copywriters: Sandeep Makam, Abhishek D Shah
Art Director: Sunil V

Comments (23)

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Highest Rated

Janae's picture
Activity Score 385

three eyecatchers and no reference to the word "sexy". unimpressed.

CJR785's picture
Activity Score 50

You'll remember our fuck for a lifetime?

Guest commenter's picture
Guest commenter

Food - you'll remember our food for a lifetime

Guest commenter's picture
Guest commenter

F!#& this is awful.

Guest commenter's picture
Guest commenter

Now that's funny.

Alejandro Wunderlich's picture
Alejandro Wunderlich
Activity Score 6

ineffective at selling. Disguising "food" as a curse word has no relevance to Italian food. Perhaps you might think "Mafiosos" curse, but then again, that is not immediately understood.

The Head only confuses, and in the end, no unique selling point has been communicated. All the viewer has is an Ad trying to be clever, and failing at bringing in new clients.

Ads are meant to sell. It seems nowadays, people are forgetting that.

STRTLRS's picture
Activity Score 1601

And don't forget the "sexy" tag that adds to the confusion.

Glad to see somebody hasn't forgotten the purpose of advertising.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

there's nothing sexy about this campaign for what is apparently the sexiest italian restuarant in town

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

What the "food" is this?

"I have a screen name because not having one is for pussies."

Guest's picture


pennypacker is as pussy as it gets.

sneakyhands's picture
Activity Score 1857

F&#! like mommy used to make.

it's fun, but i don't think it helps the restaurant much.

Polar Bear's picture
Polar Bear

I think this is alluding more to The Sopranos, which everyone knows curse up a storm on that show.

ahpitt's picture
Activity Score 342

I thought this ads is from Italy. :-P

whitespace's picture
Activity Score 1953


Guest commenter's picture
Guest commenter

it bothers me that they used an exclamation mark to hide the "expletive" and at the end of every headline.

appubala06's picture
Activity Score 60


missed my turn's picture
missed my turn
Activity Score 426

Yeah these are stupid.

Piet's picture

You'll better forget this immediately.

werbefuzzi35's picture
Activity Score 97

I don't know if this makes me horny or just hungry...

scarfinati's picture
Activity Score 843

I see the writer is curiously absent from the credits.

(as is anyone who F%$*ckin worked on this).

rachidbel's picture
Activity Score 8

c pas bon

Geimima's picture
Activity Score 824

Food! this ad is fooding food! what the food those symbols doing fooding there

life is a playground

Guest's picture

Fuck all!

Janae's picture
Activity Score 385

three eyecatchers and no reference to the word "sexy". unimpressed.