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Delight

Published/Aired: 
August 2008
Description: 

Print advertisment created by Be Positive 24, India for The MMMafia, within the category: Food.

The sexiest Italian food in town.

Advertising Agency: be positive 24, Chennai, India
Creative Directors / Copywriters: Sandeep Makam, Abhishek D Shah
Art Director: Sunil V

Comments (5)

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Highest Rated

sunjayv's picture
sunjayv
Activity Score 76

"The sexiest Italian food in town"

SEXY FOOD!!?...GOSH!!!!!!!!!!!!!!!!!!!!....POOR CAMPAIGN as far as media ethics (copywriting in particular)are concerned. The copy F***** the layout.

Gitanjali's picture
Gitanjali

Jeez... so many of this. A mediocre idea at that.

appubala06's picture
appubala06
Activity Score 60

SUPERB LOGO

LeeHarvey's picture
LeeHarvey
Activity Score 3045

logo is kinda funny but the food looks like s#*t

Guest's picture
Guest

I clicked this specific ad, because I thought the idea was OK until I read that it was a series of ad for Italian food. The "F!#&" made me believe that someone is attempting to scream fish, but ends up blurting out an obscenity.

If this was student work, I would guess that a sympathetic teacher would give it a C or C-.

sunjayv's picture
sunjayv
Activity Score 76

"The sexiest Italian food in town"

SEXY FOOD!!?...GOSH!!!!!!!!!!!!!!!!!!!!....POOR CAMPAIGN as far as media ethics (copywriting in particular)are concerned. The copy F***** the layout.

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