The Life Foundation: 160 million

Stop The Gendercide.

Advertising Agency: Ogilvy & Mather, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: Todd McCracken, Len Cheeseman
Copywriters: Craig Love, Malcolm Pryce, Todd McCracken
Typography: Steve Cicala, Len Cheeseman
Retouching: Steve Cicala
Designers: Steve Cicala, Len Cheeseman, Huy Anh Le, Joe Harris, BonnieTram Nguyen
Account: Hong Le Phan
Published: February 2013


certaintly's picture
4056 pencils

made me laugh.

nice twist.
reminds of of this though:

great ad, highly recommend you read it.

andylefty's picture
4539 pencils

Very fucked issue. Not sure how to solve it but this is worth reading.

feysal's picture
2489 pencils

the copy is a lot but its very powerful love the style

groovy baby!

Cristina and Chris's picture
Cristina and Chris
814 pencils

Nice, really like this one. It's the only headline out of the four that doesn't feel gratuitously shocking

jackblack's picture
2328 pencils

Everything about this is so very old school. Including the lack of having a website.

kleenex's picture
33708 pencils

Certainly in your face advertising.

printlover's picture
558 pencils

food for toughts

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