The Life Foundation: 160 million

Stop The Gendercide.

Advertising Agency: Ogilvy & Mather, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: Todd McCracken, Len Cheeseman
Copywriters: Craig Love, Malcolm Pryce, Todd McCracken
Typography: Steve Cicala, Len Cheeseman
Retouching: Steve Cicala
Designers: Steve Cicala, Len Cheeseman, Huy Anh Le, Joe Harris, BonnieTram Nguyen
Account: Hong Le Phan
Published: February 2013

7 comments

certaintly's picture
certaintly
4056 pencils

LOL.
made me laugh.

nice twist.
reminds of of this though:
http://adland.tv/files/imagecache/postimage/media/print/Aadhar.jpg

great ad, highly recommend you read it.

andylefty's picture
andylefty
4539 pencils

Very fucked issue. Not sure how to solve it but this is worth reading.

feysal's picture
feysal
2489 pencils

the copy is a lot but its very powerful love the style

groovy baby!

Cristina and Chris's picture
Cristina and Chris
814 pencils

Nice, really like this one. It's the only headline out of the four that doesn't feel gratuitously shocking

jackblack's picture
jackblack
2328 pencils

Everything about this is so very old school. Including the lack of having a website.

kleenex's picture
kleenex
33708 pencils

Certainly in your face advertising.

printlover's picture
printlover
558 pencils

food for toughts

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