The Lasik Surgery Clinic: Sharpener

Sharpening your sense of sight.

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon
Art Directors: Herbert Hernandez, Allan Montayre
Photographer: Paolo Gripo / DMV
Copywriter: Ej Galang

13 comments

SeanMartin's picture
SeanMartin

Trying a bit too hard to be cute. Nice, clean photographic style, but the core concept is a bit too cloying.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

The new big time scammer on the block.

Guest commenter's picture
Guest commenter

doesn't make sense.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Es lo que creo que es? Un sacapuntas para los ojos?
Díganme que no.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

dshott's picture
dshott
475 pencils

Right, so you wouldn't mind getting laser eye surgery but, apart from the cost your a little concerned with the idea of someone cuttihng your eye open with a laser. I know what will help, imagine putting your eye into a sharpner and turning a handle to make a blade usually used for sharpening stationary cut your eye open.
Great..?

Guest commenter's picture
Guest commenter

This ad is fails because it needed someone to explain the whole thing.

Guest commenter's picture
Guest commenter

Guess it depends on your point of view. I look at it and see the symbol for sight on the side of a pencil sharpener, and (to me, anyway) it's obvious: we sharpen your sight. Not that complicated.

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

Fail. You don't need someone to explain your concept lengthily,

Guest commenter's picture
Guest commenter

Not unless youre too stupid to get the idea..

Guest commenter's picture
Guest commenter

not unless youre too stupid to get the simple idea..

teenie's picture
teenie
1894 pencils

People, please-please! Don't reference blades/sharp things/cutting/etc. etc. in lasik surgery ads. There's an ad here that says--in big bold letters: "Lasik without the blade!". And you know what I always think of? A big blade slicing through my eye!

So please, no cutting-my-eye references. ICK!

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

F O R C E D.

S T U D E N T W O R K S C A M.

kulago's picture
kulago
101 pencils

is not worth adding hole, and it doesn't understand that this represent as the eyesight. too force idea sorry

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