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Published/Aired: 
March 2009
2442
Description: 

Print advertisment created by DM9 JaymeSyfu, Philippines for The Lasik Surgery Clinic, within the category: Professional Services.

Sharpening your sense of sight.

Advertising Agency: DM9JaymeSyfu, Manila, The Philippines
Executive Creative Director: Eugene Demata
Chief Creative Officer: Merlee Jayme
Creative Director / Copywriter: Jerry Hizon
Associate Creative Director / Art Director: Gogie Sinson
Creative: Allan Montayre
Photographer: Ruben Dela Cruz
Accounts: Josephine Neric, Rissa Guillas

Comments (25)

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Guest's picture
Guest

Es bueno

Guest's picture
Guest

It's pretty forced. Why the hands??

ckettner's picture
ckettner
Activity Score 32

Ummm...binoculars. Duh.

Guest's picture
Guest

DM9JaymeSyfu ??? heheheheh

Guest's picture
Guest

brasileiro, hein?

Guest's picture
Guest

good job! clear.

Guest's picture
Guest

Done by Unitas in CHile

Guest's picture
Guest

ESTUPIDO!!!!

Guest's picture
Guest

i think the copywriter is a elemantary school student.

Guest's picture
Guest

Learn how to spell "elementary" then you will be allowed to comment again.

Crisp One's picture
Crisp One
Activity Score 2005

HA!

whitespace's picture
whitespace
Activity Score 1953

Erm... if he was looking at the birds, and they are behind him... maybe he should use something else instead.

Guest's picture
Guest

hahaha.... si una casi buena idea....no me convence la ejecucion...
NG

Guest's picture
Guest

Not bad, I think a copy is not necessary coz it’s pretty clear the message is - that he sees very well after surgery that he now needs no binos. But I feel the birds shouldn't have been behind him coz it makes us feel that he still can't see where the birds are and that he does in-fact need a binoculars.
But nevertheless it’s a good idea and the illustration is quiet nice :)

Guest's picture
Guest

he probably isnt looking for the birds

adsadsads's picture
adsadsads
Activity Score 130

Nice simple idea.

mckeephoto's picture
mckeephoto
Activity Score 83

Of the two, I think this is the better execution. I like the photo illustration and there is a bit more humor in this one. The other one is a little too far a stretch to be relevant.

Guest's picture
Guest

JAJAJAJAJAJAAJA!!!!!!

Guest's picture
Guest

please, somebody destroy this student work.

Guest's picture
Guest

Lasik RESTORES and NOT ENHANCES your eyesight.

Call yourselves CDs but can't even get a simple fact right, sigh...

whitespace's picture
whitespace
Activity Score 1953

It says SHARPEN, which is correct, since having short-sightedness makes you see things blurred.

Lasik can't *restore* your sight. If you're blind you need something other than Lasik.

Check the log before you chuck the branch.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

If you're bird watching you need binoculars regardless of your eyesight.

kulago's picture
kulago
Activity Score 101

bad art directions, the birds are behind him, maybe the traffic only did the artwork

Migzter13's picture
Migzter13
Activity Score 973

when I saw this as a thumbnail, I though it was for a camera.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pwucel's picture
pwucel
Activity Score 158

Brilliant! Magaling talaga mga Pinoy! We are doing Lasik ad also here in Singapore But different approach and strategy. So sad, its a retail ad. He he he

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