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Published/Aired: 
August 2010
Description: 

Shake hands with JFK, 50 years later
Follow the campaign live on Twitter.
Use your QR code reader to directly access the JFK Twitter feed or visit Twitter.com/Kennedy1960

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Director: Brian Williams
Copywriters: Joe Alexander, Wade Alger
Producer: Jenny Schoenherr
Art buyer: Cindy Hicks

Comments (6)

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Highest Rated

Guest's picture
Guest

hahahaha excellent publicity!

I thought he was dead!!!!

Reality Check's picture
Reality Check
Activity Score 2539

The Martin Agency makes an interesting campaign out of an otherwise overdone speech-bubble approach.

ERROR404's picture
ERROR404
Activity Score 770

i dont like the textbox! this should be placed elsewhere

Guest's picture
Guest

i think it's there for the fact that that QR code IS jfk's (or at least the twitter campaign's) voice... you scan it and are taken directly to the content...

Guest's picture
Guest

I really like this. It's simple and stands out. good work.

sxhizo's picture
sxhizo
Activity Score 38

Brilliant. It's an interesting use of QR code in a speech bubble but I agree with ERROR404, the textbox is quite distracting.

Guest's picture
Guest

hahahaha excellent publicity!

I thought he was dead!!!!

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