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Published/Aired: 
August 2010
9015
Description: 

Print advertisment created by The Martin Agency, United States for The JFK Presidential Library and Museum, within the category: Recreation, Leisure.

Ride along with JFK, 50 years later.
Follow the campaign live on Twitter.
Use your QR code reader to directly access the JFK Twitter feed or visit Twitter.com/Kennedy1960

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Director: Brian Williams
Copywriters: Joe Alexander, Wade Alger
Producer: Jenny Schoenherr
Art buyer: Cindy Hicks

Comments (4)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

These are OK. I guess I'm expecting better work out of the Martin agency now that John Norman is CCO. Bring some of that W+K magic John.

GraphicJ's picture
GraphicJ
Activity Score 51

Do I need a bar code machine?

atb2005's picture
atb2005
Activity Score 13557

Using QR codes is a huge trend in advertising now. You need a special reader. What these ads don't tell you, however, is where to get that reader (and they should!) You can't just scan the code without a QR reader. Scanning here means taking a pic. Hope that helps.

Billoughsby's picture
Billoughsby
Activity Score 5142

No. A QR reader, tho. If you have an iphone, you can do the do.

---Oops. 60 seconds too late. Good job

That's it.

CommandZ's picture
CommandZ
Activity Score 2498

These are OK. I guess I'm expecting better work out of the Martin agency now that John Norman is CCO. Bring some of that W+K magic John.

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