The JFK Presidential Library and Museum: Ted Kennedy

When you're the little brother, you learn how to fight for the little guy.

Advertising Agency: The Martin Agency, USA
Creative Director: Joe Alexander
Art director: Sarah Rowland
Copywriter: Joe Alexander
Producers: Jenny Schoenherr, Cindy Hicks
Photo: The JFK Archive

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sirvan's picture
29870 pencils

Not one of their best.


"I love some things, and don't love some other things."

skinny's picture
161 pencils

I think this rocks! The thinking behind it is excellent.

everartz's picture
7611 pencils

why does it feel that kennedy is erected?

| Everartz |

Prof's picture
1453 pencils

hahaha, i thought the same thing. john gets a whole new meaning ;)

Quite really.

Guest's picture

I thought the same thing. Is that "the little guy"?

federo's picture
781 pencils


luckily it wasn´t big bill

Guest's picture

I don't get the copy at all. :(

A stranger abroad's picture
A stranger abroad
427 pencils

Ted Kennedy was the youngest of the famous Kennedy brothers. The copy is suggesting that as the little brother, he learned to stick up for the little guy. This draws a parallel between his personal life, and his political career. (Please, note to anyone: I don't want to argue about his political career or personal morality. It is enough to know that his career COULD be characterized as 'sticking up for those who are less powerful', and is characterized that way by many of his supporters).

Anglen's picture
20 pencils

Cool photo, three kids that really change the world.

lucdesaulniers's picture
1147 pencils

Except for the weird shirt condition, this ad rocks. Very strong and emotional.

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