The JFK Library and Museum: Tweet, 1
Ride along with JFK, 50 years later.
Follow the campaign live on Twitter.
Use your QR code reader to directly access the JFK Twitter feed or visit Twitter.com/Kennedy1960
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Art Director: Brian Williams
Copywriters: Joe Alexander, Wade Alger
Producer: Jenny Schoenherr
Art buyer: Cindy Hicks
4 Comments
Do I need a bar code machine?
Using QR codes is a huge trend in advertising now. You need a special reader. What these ads don't tell you, however, is where to get that reader (and they should!) You can't just scan the code without a QR reader. Scanning here means taking a pic. Hope that helps.
No. A QR reader, tho. If you have an iphone, you can do the do.
---Oops. 60 seconds too late. Good job
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
These are OK. I guess I'm expecting better work out of the Martin agency now that John Norman is CCO. Bring some of that W+K magic John.