The Jakarta Post: Stairs
Saving the ocean saves you
Advertising Agency: Publicis Indonesia
Creative Directors: Randy Rinaldi, Afianto, Roy Sagala
Art Directors: Iswanda Mardio, Dimaz Muktiarto
Copywriters: Achsa Zenada, Diah Wulansari
Illustrator: Teguh Yuswanto
Photographer: ClarissaPeddy Photography


42 comments
hmmm.....nice idea..
"you are valued for your value so be valuable..."
Great art!
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Nice idea, but I love the art direction!
Awesome art direction and visual effect.
Nice composition
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice
amazing art, standard idea
maybe it is just me then ... i dont really like this
great art, standard idea
I didnt get the idea.. awesome art!!!!!
"Bright ideas bring better results"
thumbs up for art directing
thumbs up for the art directing
Really really good!! Is The Jakarta Post a newspaper? How come they communicate about the ocean?
Thumbs up for the photography.... It will work best if you have "save water" organization as a client.....
Reminds me of the ads done for Douleurs Sans Frontières by TBWA MAP Paris.
Still pretty cool.
Nice! Change the client and you will get a metal..... Now it's a little bit confusing..... Thumbs up fo photographer
This is a copy of escher!
Thank you, Captain Obvious.
A long way to go for a cup of coffee - as they say.
--
brandon
www.brandonknowlden.com
The art direction is overdone and the idea is not new. Surf Rider and DDB Brazil have made something similar.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I think this is beautiful, but a little complicated to understand.
Maybe adding that bathtub was a mistake, I'm sure people want a water-shortage there ;-)
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art works like that were done in the past, but in everytime it feels fresh, maybe because of the way placing the elements, personally i appreciate this art direction, well done
| Everartz |
no body appreciates copycat works
outsmart me, if you can
impressive....! another nine stars 4 Jakarta
impressive....! another nine stars 4 Jakarta
Very nice.. nice copy...
nice copy... like the idea.. and very cool art directing...
good ad
Rattan Makkar
Escher... Bad photoshopping
this piece of s&%^ called ad doesn't entertain people, it actually gives them headache. publicis, CLOSE DOWN YOUR OFFICES, you're a F&*# Up in this business
VIVA LA Y&R
outsmart me, if you can
dude relax!! is just an ad.....
This is on of the most perfect art direction I have ever seen...
bad retouching.. cloning everywhere... deer bigger than the trees.. :)
goOd concept...beautiful beautiful...i LOve full...
goOd concept...beautiful beautiful...i LoVe fuLL..
awesome look, idea isn't so hot
Thumbs up for getting master Escher's brilliant visual concept shine! But @#$% if this suppose to be an ad for an Indonesian newspaper, it would seem more interesting to see the LOCAL water usage/problem. I am sure the bathtub lady is NOT Indonesian.
GOOD COPY!
copy and idea is good,
shouldn't it had been for some social issue, rather a newspaper
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hmmm.... Both art direction and copywriting are damn great!
AV
Great art, but what's the idea exactly and why for Jakarta Post?
great art!