The Jakarta Post: Stairs
Average: 8 (54 votes)

Saving the ocean saves you

Advertising Agency: Publicis Indonesia
Creative Directors: Randy Rinaldi, Afianto, Roy Sagala
Art Directors: Iswanda Mardio, Dimaz Muktiarto
Copywriters: Achsa Zenada, Diah Wulansari
Illustrator: Teguh Yuswanto
Photographer: ClarissaPeddy Photography

42 comments

kingzeus's picture
260 pencils
kingzeus

hmmm.....nice idea..

"you are valued for your value so be valuable..."

mikeelrapido's picture
1941 pencils
mikeelrapido

Great art!

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Andrea Afeltra's picture
96 pencils
Andrea Afeltra

Nice idea, but I love the art direction!

Marlus Lau's picture
1799 pencils
Marlus Lau

Awesome art direction and visual effect.

alexander_bickov's picture
3321 pencils
alexander_bickov

Nice composition

Azelixi's picture
18 pencils
Azelixi

nice

Guest's picture
Guest

amazing art, standard idea

mpared's picture
570 pencils
mpared

maybe it is just me then ... i dont really like this

Chori Arg's picture
173 pencils
Chori Arg

great art, standard idea

WillyLatasa's picture
618 pencils
WillyLatasa

I didnt get the idea.. awesome art!!!!!

"Bright ideas bring better results"

Guest's picture
Guest

thumbs up for art directing

love art's picture
11 pencils
love art

thumbs up for the art directing

Guest's picture
Guest

Really really good!! Is The Jakarta Post a newspaper? How come they communicate about the ocean?
Thumbs up for the photography.... It will work best if you have "save water" organization as a client.....

frcxshw's picture
87 pencils
frcxshw

Reminds me of the ads done for Douleurs Sans Frontières by TBWA MAP Paris.

Still pretty cool.

Guest's picture
Guest

Nice! Change the client and you will get a metal..... Now it's a little bit confusing..... Thumbs up fo photographer

Nclbs's picture
14 pencils
Nclbs

This is a copy of escher!

frcxshw's picture
87 pencils
frcxshw

Thank you, Captain Obvious.

bknowlden's picture
3661 pencils
bknowlden

A long way to go for a cup of coffee - as they say.

Juan Cabral's picture
713 pencils
Juan Cabral

The art direction is overdone and the idea is not new. Surf Rider and DDB Brazil have made something similar.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture
4172 pencils
silvi

I think this is beautiful, but a little complicated to understand.

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

Maybe adding that bathtub was a mistake, I'm sure people want a water-shortage there ;-)

everartz's picture
7627 pencils
everartz

art works like that were done in the past, but in everytime it feels fresh, maybe because of the way placing the elements, personally i appreciate this art direction, well done

| Everartz |

Notorious's picture
629 pencils
Notorious

no body appreciates copycat works

outsmart me, if you can

hagemony's picture
347 pencils
hagemony

impressive....! another nine stars 4 Jakarta

hagemony's picture
347 pencils
hagemony

impressive....! another nine stars 4 Jakarta

Guest's picture
Guest

Very nice.. nice copy...

Guest's picture
Guest

nice copy... like the idea.. and very cool art directing...

epoc.mak's picture
90 pencils
epoc.mak

good ad

Rattan Makkar

Guest's picture
Guest

Escher... Bad photoshopping

Notorious's picture
629 pencils
Notorious

this piece of s&%^ called ad doesn't entertain people, it actually gives them headache. publicis, CLOSE DOWN YOUR OFFICES, you're a F&*# Up in this business

VIVA LA Y&R

outsmart me, if you can

Guest's picture
Guest

dude relax!! is just an ad.....

Nidal Almohtadi's picture
19 pencils
Nidal Almohtadi

This is on of the most perfect art direction I have ever seen...

Guest's picture
Guest

bad retouching.. cloning everywhere... deer bigger than the trees.. :)

Guest's picture
Guest

goOd concept...beautiful beautiful...i LOve full...

qiqay's picture
4 pencils
qiqay

goOd concept...beautiful beautiful...i LoVe fuLL..

art.vs.commerce's picture
568 pencils
art.vs.commerce

awesome look, idea isn't so hot

Tiwai's picture
11 pencils
Tiwai

Thumbs up for getting master Escher's brilliant visual concept shine! But @#$% if this suppose to be an ad for an Indonesian newspaper, it would seem more interesting to see the LOCAL water usage/problem. I am sure the bathtub lady is NOT Indonesian.

kitkiritkit's picture
73 pencils
kitkiritkit

GOOD COPY!

rolling.stone's picture
2740 pencils
rolling.stone

copy and idea is good,

shouldn't it had been for some social issue, rather a newspaper

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Viranica's picture
233 pencils
Viranica

hmmm.... Both art direction and copywriting are damn great!

AV

Jakarta Jack's picture
Jakarta Jack

Great art, but what's the idea exactly and why for Jakarta Post?

fondafo's picture
418 pencils
fondafo

great art!