Advertisement

Stairs

Agency: 
Published/Aired: 
October 2009
Description: 

Saving the ocean saves you

Advertising Agency: Publicis Indonesia
Creative Directors: Randy Rinaldi, Afianto, Roy Sagala
Art Directors: Iswanda Mardio, Dimaz Muktiarto
Copywriters: Achsa Zenada, Diah Wulansari
Illustrator: Teguh Yuswanto
Photographer: ClarissaPeddy Photography

Comments (42)

Log in or register to post comments

Highest Rated

fondafo's picture
fondafo
Activity Score 418

great art!

kingzeus's picture
kingzeus
Activity Score 260

hmmm.....nice idea..

"you are valued for your value so be valuable..."

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great art!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Nice idea, but I love the art direction!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Awesome art direction and visual effect.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice composition

Azelixi's picture
Azelixi
Activity Score 18

nice

Guest's picture
Guest

amazing art, standard idea

mpared's picture
mpared
Activity Score 562

maybe it is just me then ... i dont really like this

Chori Arg's picture
Chori Arg
Activity Score 173

great art, standard idea

WillyLatasa's picture
WillyLatasa
Activity Score 616

I didnt get the idea.. awesome art!!!!!

"Bright ideas bring better results"

Guest's picture
Guest

thumbs up for art directing

love art's picture
love art
Activity Score 11

thumbs up for the art directing

Guest's picture
Guest

Really really good!! Is The Jakarta Post a newspaper? How come they communicate about the ocean?
Thumbs up for the photography.... It will work best if you have "save water" organization as a client.....

frcxshw's picture
frcxshw
Activity Score 87

Reminds me of the ads done for Douleurs Sans Frontières by TBWA MAP Paris.

Still pretty cool.

Guest's picture
Guest

Nice! Change the client and you will get a metal..... Now it's a little bit confusing..... Thumbs up fo photographer

Nclbs's picture
Nclbs
Activity Score 14

This is a copy of escher!

frcxshw's picture
frcxshw
Activity Score 87

Thank you, Captain Obvious.

bknowlden's picture
bknowlden
Activity Score 3647

A long way to go for a cup of coffee - as they say.

Juan Cabral's picture
Juan Cabral
Activity Score 709

The art direction is overdone and the idea is not new. Surf Rider and DDB Brazil have made something similar.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture
silvi
Activity Score 4172

I think this is beautiful, but a little complicated to understand.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Maybe adding that bathtub was a mistake, I'm sure people want a water-shortage there ;-)

everartz's picture
everartz
Activity Score 7609

art works like that were done in the past, but in everytime it feels fresh, maybe because of the way placing the elements, personally i appreciate this art direction, well done

| Everartz |

Notorious's picture
Notorious
Activity Score 666

no body appreciates copycat works

outsmart me, if you can

hagemony's picture
hagemony
Activity Score 335

impressive....! another nine stars 4 Jakarta

hagemony's picture
hagemony
Activity Score 335

impressive....! another nine stars 4 Jakarta

Guest's picture
Guest

Very nice.. nice copy...

Guest's picture
Guest

nice copy... like the idea.. and very cool art directing...

epoc.mak's picture
epoc.mak
Activity Score 90

good ad

Rattan Makkar

Guest's picture
Guest

Escher... Bad photoshopping

Notorious's picture
Notorious
Activity Score 666

this piece of s&%^ called ad doesn't entertain people, it actually gives them headache. publicis, CLOSE DOWN YOUR OFFICES, you're a F&*# Up in this business

VIVA LA Y&R

outsmart me, if you can

Guest's picture
Guest

dude relax!! is just an ad.....

Nidal Almohtadi's picture
Nidal Almohtadi
Activity Score 19

This is on of the most perfect art direction I have ever seen...

Guest's picture
Guest

bad retouching.. cloning everywhere... deer bigger than the trees.. :)

Guest's picture
Guest

goOd concept...beautiful beautiful...i LOve full...

qiqay's picture
qiqay
Activity Score 4

goOd concept...beautiful beautiful...i LoVe fuLL..

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

awesome look, idea isn't so hot

Tiwai's picture
Tiwai
Activity Score 11

Thumbs up for getting master Escher's brilliant visual concept shine! But @#$% if this suppose to be an ad for an Indonesian newspaper, it would seem more interesting to see the LOCAL water usage/problem. I am sure the bathtub lady is NOT Indonesian.

kitkiritkit's picture
kitkiritkit
Activity Score 73

GOOD COPY!

rolling.stone's picture
rolling.stone
Activity Score 2741

copy and idea is good,

shouldn't it had been for some social issue, rather a newspaper

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Viranica's picture
Viranica
Activity Score 230

hmmm.... Both art direction and copywriting are damn great!

Jakarta Jack's picture
Jakarta Jack

Great art, but what's the idea exactly and why for Jakarta Post?

fondafo's picture
fondafo
Activity Score 418

great art!

Advertisement

20% Off Sale at iStock until December 9th 2016