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Prostitution

Agency Network: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by McCann, Israel for The Israel Women's Network, within the category: Public Interest, NGO.

Thousands of women in Israel are held against their will in the prostitution industry. Don't be an accomplice.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP creatives: Tal Raviv, Eldad Weinberger
Creative Director: Sigal Abudi
Art Director: Dana Moshkowitz
Copywriter: Ami Alush
Photographer / Graphic Designer: Yan Fedoroff

Comments (31)

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Highest Rated

Brain-Art's picture
Brain-Art
Activity Score 1101

Artwork it's not as dramatic as you need for this idea

monsieurange's picture
monsieurange
Activity Score 520

Buena síntesis visual, aunque creo que el arte podría haber quedado mejor.

SAM75's picture
SAM75
Activity Score 220

I thought Jews were strictly religious.

nassimh's picture
nassimh
Activity Score 20

they are hypocrites...

punk's picture
punk
Activity Score 182

seems like the jews have a dirty little secret.

Done!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Poor photoshop

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

maybe but the message is clear

DBB's picture
DBB
Activity Score 1216

you are a wise man nassimh. Not.

not all jews are religious.

doesn't change the fact that this print ok...

pez's picture
pez
Activity Score 1804

is bad when an idea has something to say that the execution kills...
before doing this, call a retoucher or keep the idea for the future...

xcreativity's picture
xcreativity
Activity Score 2374

Amazing concept and the idea for the visual is good but i guess it could be improved. Although thumbs up. def creates awareness and its very easy to get. congrats

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Mandark's picture
Mandark
Activity Score 407

i love the idea, but the art director did a sloppy job. still, that fence is good...

"U think it's perfect?! Press delete and start again!"

Axl's picture
Axl
Activity Score 266

poor, poor, poor

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Decent student ad.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

great visual.

sonyx's picture
sonyx
Activity Score 45

not so bad

corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

too cliche

dsklan's picture
dsklan
Activity Score 1926

nice,
retouching isnt so bad, its a non profit ad, what means no budget ad!

shortafella's picture
shortafella
Activity Score 1063

not good. it's like telling the thieves not to steal. you don't present the problem or the solution. not to be a complice because what? present the effects on the society or on women or why you shouldn't be a complice...

silvi's picture
silvi
Activity Score 4172

Wonderful, but what´s the solution?

Brain-Art's picture
Brain-Art
Activity Score 1101

Artwork it's not as dramatic as you need for this idea

Patata Casada's picture
Patata Casada
Activity Score 118

In my humble opinion as a student, I think the idea is ok, but Photoshop could be better and maybe it would have to offer some solutions, some reasonings..

spelling's picture
spelling
Activity Score 42

idea is not bad. But the execution.....

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

The idea is very interesting. The art is average.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

well. Nice idea, but very poor artwork. looks like a sketch.

dclxvi

Jinxy79's picture
Jinxy79
Activity Score 63

WOW!!!! I see bigotry and anti semitism has no boundaries..... these pigs are everywhere!

But, I do agree with Patata Casada's & Mandark's comments....what is the solution?

Jinxy79's picture
Jinxy79
Activity Score 63

WOW!!!! I see bigotry and anti semitism has no boundaries..... these pigs are everywhere!

But, I do agree with Patata Casada's & Mandark's comments....what is the solution?

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Gimmicky...

michelangelo's picture
michelangelo
Activity Score 660

this is awareness campaign... don't patronize prostitution, report human trafficking, report pimps...

Kiy's picture
Kiy
Activity Score 28

seriously ? The art direction is weak... And what's the message ? It's confused.

rolling.stone's picture
rolling.stone
Activity Score 2741

Excellent

but leg doesn't look real, though fences are good

i appreciate the cause

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

pwucel's picture
pwucel
Activity Score 158

Very close... another yard or meter... should be okay

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

my favorite

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