The Israel Parkinson Association: Patients writing ads

To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriters: Kobi Barki, Efrat Abudi

4 comments

certaintly's picture
certaintly
4060 pencils

zzzzzz

kleenex's picture
kleenex
27802 pencils

zzzzzzzzzz is right...

erectus's picture
erectus
5200 pencils

Very old. No.

erectus's picture
erectus
5200 pencils

Very old. No.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments