Road Warriors Welcome
Advertising Agency: Company B, Milwaukee, USA
Creative Directors: Andrei Slobtsov
Art Director: Andrei Slobtsov
Copywriter: Brigette Breitenbach
Photographer: Pat Goetzinger
Published: July 2008
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10 Comments
Aaargh. What a bunch of crap.
a warrior would carry a sword. or a hk mp5. or ride on a horse through your lobby.
but no, that would be too scary for your half-ass "look, we are not as stuffy as you think" campaign.
you linear idiot! warrior shoul carry a sword? which part of advertising didn´t you understand?
you linear idiot! warrior shoul carry a sword? which part of advertising didn´t you understand?
hey, easy tiger.
the hotel is based on a great premise. the advertising is sadly not. a blown opportunity.
it's completely gutless.
fucking horrible campaign.
THANK YOU!
I wish more people would
come out and say that if
its bad. Instead of being
professional bush beaters.
metaphorical bush....not...you know....
Straight up bull-shit.
This is super lame.
"stay low, move fast"
Doin' it for the points
Great concept, poor execution. So much more could have been done with "The Buckle" ad.
Were there any other support collateral developed? Direct mail, tv, etc.? Just be interesting to know...
ttfn
3dog
ttfn