The International Rescue Committee: Claw Machine Darfur

International Rescue Committee
The IRC has been aiding and rescuing from conflict areas for more than 70 years. Hel at www.theirc.org

Advertising Agency: DraftFCB, New York, USA
Creative Directors: Chris Becker, Rodd Chant, Richard Velloso
Art Director: Daniel Prado
Copywriter: Claudio Lima
Photographer: Keith Ross
Published: March 2007

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15 comments

Rog's picture
Rog
6094 pencils

Cool.
Make a brilliant, interactive arcade game.
Don't ask me how!

>>>> That's not an ad. THIS is an ad.

ryzhkov's picture
ryzhkov
57 pencils

The chances to get the prize in claw mashine are pretty low, arent they? Usually you just waste your money.

And beside that, the war looks cool here, not rescue.

washiam's picture
washiam
443 pencils

it can work really?......

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like the concept here, but have to agree with ryzhkov,

I don't think the concept translates to the finished execution, too many problems crop up unaddressed.

Laurent's picture
Laurent
289 pencils

I don't agree with ryzhkov. That's exactly the point... the reality is that the organisation faces many problems all the time but that doesn't stop them from trying again and again.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ok, now that you put it that way, I see it with fresh eyes.

Its better than I thought, but seeing as how it could be interpreted either way, to me, it still doesn't make it any better.

Dick Huges's picture
Dick Huges
939 pencils

I agree with you. At least if you put money you are trying to save someone.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Trying maybe, but its a big gamble, the odds are you won't help anyone.

You put your money in and you lose, and so do they. It makes it look like 90% of the time they fail. Not what I would want to be my message if I were IRC.

Dick Huges's picture
Dick Huges
939 pencils

I see your point. But i think that the idea behind is just that IRC is the claw that can pull people off conflict zones. As simple as that.

franksandres's picture
franksandres
172 pencils

Lets play to rescue people!

Sharp's picture
Sharp
216 pencils

I dunno. To me these sort of trivialize the gravity of war. I look at these and see a game. Not something war is usually associated with.

johny2007's picture
johny2007
22 pencils

ahahaha. the same comment? I bet you know someone related to this ad and is a little jealous.

Fractal Rene's picture
Fractal Rene
65 pencils

wow, loved it.

DGCS's picture
DGCS
410 pencils

GOLD !!!

Stephan D's picture
Stephan D
50 pencils

I have to agree that it is a great piece of work, but, rescuing is not a game!

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