The Indian Association For Promotion Of Adoption & Child Welfare: Mother & Child

Adopt. Receive more than you can ever give.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Sumanto Chattopadhyay
Copywriter: Sumanto Chattopadhyay
Art Directors: Rajiv Rao, Elizabeth Dias
Photographer: Suresh Natarajan
Account Supervisor: Deepika Sabharwal
Advertiser's Supervisor: Sudha Kini
Retouchers: Manjunath Beleri, Uday Kinloskar

8 comments

jonft's picture
jonft
264 pencils

Perhaps Eugene from OM Singapore can help them. It needs long copy to make it work better, I believe.

tameem's picture
tameem
30 pencils

looks much better than the other 2

twelve_noon's picture
twelve_noon
617 pencils

i think this is beautiful all the way and gives a new perspective to the subject of adoption. nice go once more from India!

Besha's picture
Besha
299 pencils

Love it!

wing wong's picture
wing wong
18 pencils

i don't think needs long copy , the visual can say everthing!

puppiepoppy's picture
puppiepoppy
1636 pencils

Scary man, with the man lying in the arms of the girl. This piece looks scary, pedophilia. The rest of the campaign seems good.

Guest commenter's picture
Guest commenter

This campaign's trying to do something different in a bit of an icky space, so I want to like it...but I don't. I think that's because there's a subliminal insult in there that will turn off prospective adopters: it literally belittles them. Putting myself in their shoes, this ad would make me feel I was being called needy and self-indulgent. Sorry, but there it is.

Guest's picture
Guest

My experience as a parent often leaves me feeling and thinking 'only if I can love as they love'. Too many times I see that children can love more sincerely and deeper than adults. This pictures tells the same story, only, in a thousand words.

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