The Indian Association For Promotion Of Adoption & Child Welfare: Mother & Child
Adopt. Receive more than you can ever give.
Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Sumanto Chattopadhyay
Copywriter: Sumanto Chattopadhyay
Art Directors: Rajiv Rao, Elizabeth Dias
Photographer: Suresh Natarajan
Account Supervisor: Deepika Sabharwal
Advertiser's Supervisor: Sudha Kini
Retouchers: Manjunath Beleri, Uday Kinloskar
8 Comments
Perhaps Eugene from OM Singapore can help them. It needs long copy to make it work better, I believe.
jono
looks much better than the other 2
i think this is beautiful all the way and gives a new perspective to the subject of adoption. nice go once more from India!
Love it!
i don't think needs long copy , the visual can say everthing!
Scary man, with the man lying in the arms of the girl. This piece looks scary, pedophilia. The rest of the campaign seems good.
www.michaelwongcc.com
This campaign's trying to do something different in a bit of an icky space, so I want to like it...but I don't. I think that's because there's a subliminal insult in there that will turn off prospective adopters: it literally belittles them. Putting myself in their shoes, this ad would make me feel I was being called needy and self-indulgent. Sorry, but there it is.
My experience as a parent often leaves me feeling and thinking 'only if I can love as they love'. Too many times I see that children can love more sincerely and deeper than adults. This pictures tells the same story, only, in a thousand words.