Ads of the World

Ads of the World™ an All Creative World site

The Indian Association For Promotion Of Adoption & Child Welfare: Mother & Child

The Indian Association For Promotion Of Adoption & Child Welfare: Mother & Child
Your rating: None Average: 7.8 (21 votes)

Adopt. Receive more than you can ever give.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Sumanto Chattopadhyay
Copywriter: Sumanto Chattopadhyay
Art Directors: Rajiv Rao, Elizabeth Dias
Photographer: Suresh Natarajan
Account Supervisor: Deepika Sabharwal
Advertiser's Supervisor: Sudha Kini
Retouchers: Manjunath Beleri, Uday Kinloskar

8 Comments

jonft's picture 264 pencils

Perhaps Eugene from OM Singapore can help them. It needs long copy to make it work better, I believe.

jono

tameem's picture 30 pencils

looks much better than the other 2

twelve_noon's picture 615 pencils

i think this is beautiful all the way and gives a new perspective to the subject of adoption. nice go once more from India!

Besha's picture 299 pencils

Love it!

wing wong's picture 18 pencils

i don't think needs long copy , the visual can say everthing!

puppiepoppy's picture 1642 pencils

Scary man, with the man lying in the arms of the girl. This piece looks scary, pedophilia. The rest of the campaign seems good.

Guest commenter's picture

This campaign's trying to do something different in a bit of an icky space, so I want to like it...but I don't. I think that's because there's a subliminal insult in there that will turn off prospective adopters: it literally belittles them. Putting myself in their shoes, this ad would make me feel I was being called needy and self-indulgent. Sorry, but there it is.

Guest's picture

My experience as a parent often leaves me feeling and thinking 'only if I can love as they love'. Too many times I see that children can love more sincerely and deeper than adults. This pictures tells the same story, only, in a thousand words.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.