The Indian Association For Promotion Of Adoption & Child Welfare: Father & Daughter

Adopt. Receive more than you can ever give.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Sumanto Chattopadhyay
Copywriter: Sumanto Chattopadhyay
Art Directors: Rajiv Rao
Photographer: Suresh Natarajan
Account Supervisor: Deepika Sabharwal
Advertiser's Supervisor: Sudha Kini
Retouchers: Manjunath Beleri, Uday Kinloskar

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18 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

very good campaign...deserved th bronze it got this year!

ps: ivan, the line is : "adopt. you wil rcv more than u cn ever give" i guess u missed the 'you will' part..

~ old habits die hard, older ones never do ~

jonft's picture
jonft
264 pencils

eh?

addyhoch10's picture
addyhoch10
2592 pencils

looks very cute, but i think the visual's wrong.
to me the picture's telling people that adopting a child can help them to gain the feeling of security.
kids don't give that feeling, they need it. they'll give you love, joy etc in return.

brandsurgeon's picture
brandsurgeon
693 pencils

... and when that child grows? What happens to you? Excersise your brain a little deeper, man.
---

Most times, worst enemies used to be best friends...

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agreed, i've worked in child care and even just seeing a momuntary rize in a childs self asteem makes you feel like a million bucks

addyhoch10's picture
addyhoch10
2592 pencils

yeah brandsurgeon, i'll exercise my brain a little deeper.
maybe you could work on your manners, "man".

anyway, i try to explain what i was thinking:

this ad is clearly showing a child. children don't give you security as long as they're children.
there are a lot of people out there who can't manage their own lives and who think that having / adopting a child could help them to fix that. i met (and i'm still meeting) people who think that way.
as a result they're often overstrained, unable to see their kids' needs & problems and start to blame their kids for everything.

Jumo's picture
Jumo
592 pencils

Here it isn't the security feeling, is the love one. Have you childs ??

---
Jumo,
Art Director FP7 Morocco

addyhoch10's picture
addyhoch10
2592 pencils

yes i do have a daughter. why?
to me this was about giving security. you may be right, though

tameem's picture
tameem
30 pencils

nice idea, very badly excuted!, it just looks fake!

brandsurgeon's picture
brandsurgeon
693 pencils

How real would you want the picture to be? As real as the creepy-crawly thing in Lord of the Rings? Its a fantasy, man! It's a projection of the future...
(Sometimes, I think its better to admit you wish you had thought of it first)
---

Most times, worst enemies used to be best friends...

heymmb's picture
heymmb
49 pencils

I don't like it very much

I prefer the 'adopt a dog' campaign. two completely different things, but I prefer.

justpassingby's picture
justpassingby
1368 pencils

now that just looks plain silly

jonft's picture
jonft
264 pencils

and plain lazy and self-indulging creatives/wankers.

waqar.mangrio's picture
waqar.mangrio
31 pencils

very nice idea but excution looking very fake!

beesting's picture
beesting
220 pencils

it won a bronze. it does not deserve it.
not that good.

Hiperion's picture
Hiperion
3138 pencils

well work!

velle's picture
velle
1550 pencils

thinking aloud here...
takes down notes on ideation process:
non-literal way of expressing long-term benefit, the most desired benefit for asian parents - children growing up well-loved, knows the best way to show love to aged parents is by taking care of them.
how: show role reversal, as may be the case in due time, by visually reversing sizes so that parent is now small-sized like a child, and as dependent as a child, and loved by child as they have loved their child.

Guest's picture
Guest

loved it ...thou there is a doubt between insecurity and love being perception ... dont know is this the best or could have been better ...lot of things matter to rate and compare ...and honestly every advertisement is a different one ...u cant compare ... its just an illusion.

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