Lime popsicle

June 2008

New Origenes. Hispanic inspired colors from Behr Paint.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Marcelino Sellas
Art Directors: Aaron Alamo, David Galvan
Copywriters: Martin de la Fuente, Santiago Uribe
Photographer: Mauricio Alejo

Comments (8)

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Highest Rated

luke McDonough's picture
luke McDonough

simple and perfect myth treatment.

totalcrap's picture
Activity Score 34

Lime popsicle, the perfect ending to a truly traditional Hispanic meal.


capywriter's picture
Activity Score 5509

my thought turned into a great comment ;)

doworkson's picture
Activity Score 242

this is so, outsider looking in thinking its ridiculous. farts on faces of the tards that made this masterpiece.

Archie's picture
Activity Score 201

i agree. but if you check out who made the ad....yup, hispanic people. cringe.

Neil Levy's picture
Neil Levy
Activity Score 314

no need to knock the creatives/ethnicity of the people who made the ad. they're working hard on their craft just like you. only difference is you know their name and they don't know yours. so be fair and tell them what you don't like or how to make it better. i think maybe the issue i have with the campaign is that the use of the colour swatch coming from inspiration from the bigger world feels a little played out to me for paints. is there another idea for paint that might be fresher. perhaps the line could have been written without overtly targeting spanish speaking people. i get more of a tropical vibe from the colours and think caribbean. maybe the term "hispanic" is confusing since i think people use that a lot but it means many things to many different people.

but as i said before, the execution isn't bad. much better than 99% of the ads done out in the world so not bad.

hope my comments help.

scarfinati's picture
Activity Score 843

Do ethnicitys have colors?

Well a puerto rican wedding certainly has lots of colors. None of em match but not for a lack of trying.

Guest commenter's picture
Guest commenter

simple and perfect myth treatment.

luke McDonough's picture
luke McDonough

simple and perfect myth treatment.