The History Channel: September 11

Advertising School: JUNIOR* Academy for Art Direction, The Netherlands
Art Directors / Copywriters: Lisanne van de Laar
Photographers: Lisanne van de Laar
Published: March 2009

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32 comments

lvandelaar's picture
lvandelaar
8 pencils

Unfortunatly we did not have the miniature of an American Airlines plane, but we think you get the point.

Guest's picture
Guest

the point being that you hate the United States and only chose to represent its darkest hours?
And yet while other would saw your heads off, we still laugh at your cartoons and buy your butter...

slowrider's picture
slowrider
648 pencils

but then you have to retouch the logo of the company definitely

one should not take life so seriously - as one will not come out of it alive.

mauroxxx's picture
mauroxxx
538 pencils

pay me and I'd take that logo out in like...20minutes of photoshop. :S

Guest's picture
Guest

I can;t even begin to explain what bad taste these are in. The assination of a president and the death of thousdands of people trivialized and made cute for kids? What's next, little lego jews in gas chambers with cotton candy cyclone b?

Guest's picture
Guest

As an academy for art direction, you'd think they'd teach you how to take out a certain color using photoshop in addition to idea conceptualization.

Gi_bo's picture
Gi_bo
1385 pencils

hmmm....i dont agree with guest.....the idea of showing kids in a didactical way, real historicall events is not completeley inadecuate. But the topics chosen to be the centerfold of the campaigns is not what I wouldve done. But then again, if the target are parents in order for them to encourage kids....could be reevaluated.

GiBo

Guest's picture
Guest

That's the k point, who are the target? Kids? idon't think so. Do you Imagine talking to you child with a toy explaining what happend in WTC?

Guest's picture
Guest

very good job, but is true, not Air France was American Airlines

Guest's picture
Guest

Can't even photoshop out a logo then stupid enough to to justify it was because they couldn't get an AA version. Blind leading the blind..and don't even get me started on the creative.

Guest's picture
Guest

please start on the creative!

Guest's picture
Guest

It´s a strange campaign. One dark moment would have been enough. There´s much more to history than war terrorism etc.

Guest's picture
Guest

wow...lets all bring up our children reminding them that the history of the world is so peaceful that we can only teach them about terrorists, assassins and war. hey "history" channel why not remind them of plague, famine, disease, poverty, crime, population and the economy huh?they're as relevant if not more. it's alright if this is meant for adults coz we have enough knowledge and sense(hopefully) to figure things out but kids are bound to form certain perceptions o0n being told certain things. get your act together, the JUNIOR* academy as well as their not-so-bright clients.

Guest's picture
Guest

the dutch government should sue these people for using such a famous airline in connection with a bunch of radical assholes...junior academy, either get your facts right or put in a little effort to get the right plane.

theanc's picture
theanc
2778 pencils

Cool campaign. Art direction could be better (texts, shapes) but it's nice anyway.

federo's picture
federo
781 pencils

I have a problem with advertising schools: you don´t learn to think how to resolve problems. they just give you a brief from a very known mark.
and in advertising agencies, generally, you have to work with real communications problems: insurance, banks, laundry detergent, THE REAL STUFF

Guest's picture
Guest

The Dutch goverment does't care about a couple of offended Americans. Nice campaign, and as seen on the comments this will get a lot of free publicity. Well done!

Guest's picture
Guest

In addition to the extreme bad taste of these, I'm more offended by the quality of the creative. Yes, technically it does say "history for kids", but this campaign is targeted at completely the wrong people. This campaign should work to get kids to want to watch the channel, not make their parents go, "huh...that's cute"

Guest's picture
Guest

the dutch don't have a history so they pick on the americans.

Guest's picture
Guest

While I don't like the campaign and think it is tasteless and stupid, the statement 'The Dutch don't have a history...' shows an amazing degree of ignorance and just plays up to the perception that Americans know fuck all about anything outside their borders.

Guest's picture
Guest

Whahaha, well you know a lot about history, pffff!

Guest's picture
Guest

Actually I have a post-grad degree in early-modern European history (basically the renaissance onward). Folks come to advertising from all sorts of backgrounds. But that doesn't matter as anyone with even a passing familiarity with the history of Western civilisation will know the important role the Dutch have played.

Every heard of the Dutch East India Company? William of Orange? The Tulip craze? New Amsterdam? The Reformation? The Dutch revolt against Catholic Spain? Erasmus? Rembrandt?

Oh never mind, clearly someone who makes a comment like 'Whahaha, well you know a lot about history pffff!' is above actually knowing anything about what he mocks. Fuckwit.

Boetinho's picture
Boetinho
83 pencils

Are you serious? I don't want to offend you but without the Dutch there wouldn't even be a New York. Get your facts right.

warreno's picture
warreno
222 pencils

D-Day and JFK, all right, but it's probably a little too soon yet for this.

Guest's picture
Guest

typical ad school stuff, can't be clever so lets be controversial. And for gods sake learn some photoshop

Guest's picture
Guest

Jesus! Let's wrap the kids up in bubble wrap and keep then safe from the sins of the world. You guys really are a sad bunch of self-righteous fools. All three of these events are are pivotal moments in the history of humankind - they have shaped, and continue to influence our world. I'm sick and tired of the infantile, and banal statements made by so many of you self-proclaimed illuminatii, you doyens of advertising. You're pathetic to say the least; you don't even have the balls to put your names to your comments, but hide behind childish or obscure tags (no-doubt meant to impress us with your erudition).

Roy

Guest's picture
Guest

I'll just ignore the pointless insults and ad hominem attacks that make up the majority of in your rant and just answer the one point of substance of your criticism.

Yes these events were pivotal in history, but so were many others. 2 out of 3 of these events were clearly chosen just for shock value rather than because they shed light on a historical event. And think about it, if there was a history channel for kids, would they be covering 9 / 11? Or would they be doing less emotive and more kid friendly subjects? 9 / 11 is still a raw subject for many and advertising is not the be all and and all of existence. It does not give us the right to offend without receiving criticism in return. While no subject is off limits, people cannot stand on their right to free speech and then complain when others are offended and exercise their own.

In short, only an idiot would think they could try to make a humourous ad out of 9 / 11 and NOT attract criticism. Maybe in 100 years, but not now.

Oh, and signing your first name only really does not qualify as 'having the balls to put your name to' your comments Mr Glasshouse.

Guest's picture
Guest

Interesting idea, but VERY VERY TASTELESS executions.

The History Channel for Kids is a gift brief obviously designed for students and using toys is an obvious idea. Nothing wrong with that, sometimes the obvious idea is the right one. But there is no point in deliberately adding in the bad taste shock value these executions have.

Don't get me wrong, shock value can be good (see say outpost.com) but shock value for the sake of it, and when it is not necessary is just cheap crap. I'm afraid these ads are in the cheap crap category.

Guest's picture
Guest

how cute can mass murder be?

Guest's picture
Guest

it would be better with legos, why dont u proove?

Guest's picture
Guest

Does the Kids History Channel actually cover these events?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Why the F use KLM? Can't you photoshop?

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