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The Lucky One

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Published/Aired: 
February 2012
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Description: 

I’m the lucky one.
My farm accident didn’t kill me, unlike the 22 people who died on Irish farms last year.
Life goes on for me and my family, but you might not be so lucky.
Stop taking risks. Farm safely.

Advertising Agency: McCann Erickson, Dublin, Ireland
Creative Director: Shay Madden
Art Director: Ray Swan
Copywriter: Emma Sharkey
Photographer: Kevin Griffin

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