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The Health and Safety Authority: The Lucky One

The Health and Safety Authority: The Lucky One
Your rating: None Average: 6.8 (29 votes)

I’m the lucky one.
My farm accident didn’t kill me, unlike the 22 people who died on Irish farms last year.
Life goes on for me and my family, but you might not be so lucky.
Stop taking risks. Farm safely.

Advertising Agency: McCann Erickson, Dublin, Ireland
Creative Director: Shay Madden
Art Director: Ray Swan
Copywriter: Emma Sharkey
Photographer: Kevin Griffin

6 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2012-02-13 12:32

Very literal. It's not very thought-provoking, or a good smack in y'r face.

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Temple's picture 7782 pencils
Temple | Mon, 2012-02-13 16:49
4

Too explicit.

audyreza's picture 107 pencils
audyreza | Tue, 2012-02-14 05:03

but still, it made the whole point very clear.

The JACK's picture 442 pencils
The JACK | Tue, 2012-02-14 22:54

straight forward...

ace85le's picture 3901 pencils
ace85le | Wed, 2012-02-15 07:10

I think they did a fair job.

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Mayi92's picture 133 pencils
Mayi92 | Wed, 2012-02-15 10:28

literal..

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