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The Lucky One

Agency: 
Published/Aired: 
February 2012
Description: 

I’m the lucky one.
My farm accident didn’t kill me, unlike the 22 people who died on Irish farms last year.
Life goes on for me and my family, but you might not be so lucky.
Stop taking risks. Farm safely.

Advertising Agency: McCann Erickson, Dublin, Ireland
Creative Director: Shay Madden
Art Director: Ray Swan
Copywriter: Emma Sharkey
Photographer: Kevin Griffin

Comments (6)

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Highest Rated

Mayi92's picture
Mayi92
Activity Score 143

literal..

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Very literal. It's not very thought-provoking, or a good smack in y'r face.

Temple's picture
Temple
Activity Score 11337

Too explicit.

audyreza's picture
audyreza
Activity Score 105

but still, it made the whole point very clear.

The JACK's picture
The JACK
Activity Score 438

straight forward...

ace85le's picture
ace85le
Activity Score 3939

I think they did a fair job.

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Mayi92's picture
Mayi92
Activity Score 143

literal..

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