The Hank Aaron 5K Run/Walk: Benefiting The Hank Aaron State Trail. To learn more slide into HankAaronStateTrail.org
Advertising Agency: Laughlin/Constable, Milwaukee, USA
Creative Directors: Chad Nauta
Art Director: Chad Nauta
Copywriter: Dave Hanneken
Photographer: Stock
Photo Illustration: Gina Ferrise
Published: August 2008
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5 Comments
i want to be constructive, but sometimes you just hate something. at first i didn't see the finish line and thought, too much hank aaron, not enough 5k. then i saw the finish line and wanted to puke. what is the hank aaron state trail anyway, and why should i put down my magazine to run/walk for anything less than a terrible disease or a childrens hospital?
They didn't come up with the cause, they just wrote the ad. Douche.
good to see laughing constantly still kicking out some good work.
It got my attention, and I got the information, which was all that's basically required in a print ad transaction. I don't like the creative direction that much, but if I was prone to actually participate in the event, this ad wouldn't bother me at all.
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Captures the moment and makes it relevant. Nice work.