The Guardian: Volume control

Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
Via: gotads
Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
Via: gotads

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11 comments

tom1977's picture
tom1977
64 pencils

People look up to you guys. What are you doing? Are you really proud of this? Front page idea mmm dont think so...sorry

Erik's picture
Erik
88 pencils

But why is it wrong then?
I think it's a good campaign. Not wow fuckin great like Honda.
But it is a nice beautifully designed print ads. I wanna look at and study them.
Sometimes graphic design make nice print ads too.

ivan's picture
ivan

Maybe you can provide some constructive criticism? I don't think anything wrong with these. In fact I feel they are fresh and to the point.

Ivan Raszl, admin of AotW

No fixed abode's picture
No fixed abode
380 pencils

I like them. Very campaignable and I think there is a lot of scope to push beyond these kind of obvious statements. Nice Art D though

Rog's picture
Rog
6094 pencils

This is better. Cleverness. Impact. Engagement.
Clearly positions the G against UK's tabloids too.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture
deep_tracy
588 pencils

i guess the idea and copy are ok. it's just those ugly colors, which probably the client insisted on.

nuclearshower's picture
nuclearshower
233 pencils

No offence trace, but i think the colors are just fine and nice. I colour impact is good

teenie's picture
teenie
1894 pencils

I'm not sure about the "ugly colours" comment - you've got every colour under the sun there! Something for everyone.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Agree. I think it's the intention to point out exactly that message, and therefore the colorful design is just.
Besides: It looks great!

Corona Raymaker's picture
Corona Raymaker
549 pencils

Here even 9.5/10.

Thiago Aranha's picture
Thiago Aranha
121 pencils

Beautiful design that passes out the idea... love it

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