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The Guardian newspaper: WW2

The Guardian newspaper: WW2
Your rating: None Average: 6.5 (48 votes)

Advertising Agency: Wieden + Kennedy London, UK
Executive Creative Director: Tony Davidson
Creative Director: Chris Groom
Art Director: Ben Terrett
Copywriter: Rob Burleigh

Comments

Szychowski's picture 57 pencils

Very nice, simple idea well executed, and at the same time not that much obvious as it may look at first sight.

hagemony's picture 270 pencils

brilliant!

mikeelrapido's picture 859 pencils

Nice and eyecatching.

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Guest's picture

i'd have just avoided writing WWII in the red arrow. i would have used another item... i like a lot this ad anyway.

Guest's picture

Great art direction. Well done.

Guest's picture

Bad. Terrible actually.
Unless you insist that forming a swastika in the middle of the ad is an earth shattering idea.
Surprising that people are finding it acceptable. Print advertising is really dying!

Fony's picture 6 pencils

nice..i guess

Guest's picture
10

very very good. a+

federo's picture 709 pencils

yeah
always yeah

love guardian´s communication

Oussama Black Knight's picture 86 pencils

Hitler Cross ???

Inspiration exists, but it has to find us working

Guest's picture

its called swastika

everartz's picture 5344 pencils

it looks like hitler cross but not meant to be like that, the idea is nice and straight forward..

| Everartz |
Art direction and old school death metal.
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remotedt's picture 62 pencils

so you think the swastika hmhmm... "hitler cross" was a mistake ... you sure about that?

PERP's picture 361 pencils

Good one, congrats.

.: look for the green giant on the label :.

slowrider's picture 516 pencils

good one

one should not take life so seriously - as one will not come out of it alive.

sirvan's picture 7307 pencils
5

I want to love this, but the only problem here is that WWII was so much more complicated than just Nazis. And I thought that's what the ad was trying to get across, but the line "from every angle" doesn't really clear that up. I dunno… maybe I'm over thinking it. I love the design, classic, awesome. …but does anyone else see the disconnect?

+++

"I love everything"

dlue's picture 130 pencils

i see what you're saying, but it did have nazi's and the swastika is now synonymous with that time frame in iconography, and the over assumption with the viewers first impression drags the "from every angle" / change of perspective thing more than the actual tag itself

cheers,
dlue

Memetic's picture 94 pencils

Beautiful. Simple. Like it a lot

Ace Le's picture 354 pencils
8

Simplicity is most beautiful.

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Guest's picture

i like

Guest's picture

it's ok. The artistic direction is poor. Looks like a 10 minutes job.
I would have seen more depthness

ruSh.Me's picture 107 pencils

I could recognize the Swastika, even in the thumbnail view and guessed the ad to be related with WWII.. Not bad for immediate recall..

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