The Guardian newspaper: WW2

Advertising Agency: Wieden + Kennedy London, UK
Executive Creative Director: Tony Davidson
Creative Director: Chris Groom
Art Director: Ben Terrett
Copywriter: Rob Burleigh

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22 comments

Szychowski's picture
Szychowski
89 pencils

Very nice, simple idea well executed, and at the same time not that much obvious as it may look at first sight.

hagemony's picture
hagemony
335 pencils

brilliant!

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice and eyecatching.

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Guest's picture
Guest

i'd have just avoided writing WWII in the red arrow. i would have used another item... i like a lot this ad anyway.

Guest's picture
Guest

Great art direction. Well done.

Guest's picture
Guest

Bad. Terrible actually.
Unless you insist that forming a swastika in the middle of the ad is an earth shattering idea.
Surprising that people are finding it acceptable. Print advertising is really dying!

Fony's picture
Fony
6 pencils

nice..i guess

Guest's picture
Guest

very very good. a+

federo's picture
federo
781 pencils

yeah
always yeah

love guardian´s communication

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

Hitler Cross ???

Inspiration exists, but it has to find us working

Guest's picture
Guest

its called swastika

everartz's picture
everartz
7613 pencils

it looks like hitler cross but not meant to be like that, the idea is nice and straight forward..

| Everartz |

remotedt's picture
remotedt
92 pencils

so you think the swastika hmhmm... "hitler cross" was a mistake ... you sure about that?

PERP's picture
PERP
433 pencils

Good one, congrats.

.: look for the green giant on the label :.

slowrider's picture
slowrider
648 pencils

good one

one should not take life so seriously - as one will not come out of it alive.

sirvan's picture
sirvan
29870 pencils

I want to love this, but the only problem here is that WWII was so much more complicated than just Nazis. And I thought that's what the ad was trying to get across, but the line "from every angle" doesn't really clear that up. I dunno… maybe I'm over thinking it. I love the design, classic, awesome. …but does anyone else see the disconnect?

+++

"I love some things, and don't love some other things."

dlue's picture
dlue
342 pencils

i see what you're saying, but it did have nazi's and the swastika is now synonymous with that time frame in iconography, and the over assumption with the viewers first impression drags the "from every angle" / change of perspective thing more than the actual tag itself

cheers,
dlue

Memetic's picture
Memetic
150 pencils

Beautiful. Simple. Like it a lot

ace85le's picture
ace85le
3939 pencils

Simplicity is most beautiful.

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Guest's picture
Guest

i like

Guest's picture
Guest

it's ok. The artistic direction is poor. Looks like a 10 minutes job.
I would have seen more depthness

ruSh.Me's picture
ruSh.Me
109 pencils

I could recognize the Swastika, even in the thumbnail view and guessed the ad to be related with WWII.. Not bad for immediate recall..

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