The Guardian newspaper: WW2
Advertising Agency: Wieden + Kennedy London, UK
Executive Creative Director: Tony Davidson
Creative Director: Chris Groom
Art Director: Ben Terrett
Copywriter: Rob Burleigh
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22 Comments
Very nice, simple idea well executed, and at the same time not that much obvious as it may look at first sight.
http://www.szychowski.info
brilliant!
Nice and eyecatching.
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i'd have just avoided writing WWII in the red arrow. i would have used another item... i like a lot this ad anyway.
Great art direction. Well done.
Bad. Terrible actually.
Unless you insist that forming a swastika in the middle of the ad is an earth shattering idea.
Surprising that people are finding it acceptable. Print advertising is really dying!
nice..i guess
very very good. a+
yeah
always yeah
love guardian´s communication
Hitler Cross ???
Inspiration exists, but it has to find us working
its called swastika
it looks like hitler cross but not meant to be like that, the idea is nice and straight forward..
| Everartz |
so you think the swastika hmhmm... "hitler cross" was a mistake ... you sure about that?
Good one, congrats.
.: look for the green giant on the label :.
good one
one should not take life so seriously - as one will not come out of it alive.
I want to love this, but the only problem here is that WWII was so much more complicated than just Nazis. And I thought that's what the ad was trying to get across, but the line "from every angle" doesn't really clear that up. I dunno… maybe I'm over thinking it. I love the design, classic, awesome. …but does anyone else see the disconnect?
+++
"I love some things, and don't love some other things."
i see what you're saying, but it did have nazi's and the swastika is now synonymous with that time frame in iconography, and the over assumption with the viewers first impression drags the "from every angle" / change of perspective thing more than the actual tag itself
cheers,
dlue
Beautiful. Simple. Like it a lot
Simplicity is most beautiful.
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i like
it's ok. The artistic direction is poor. Looks like a 10 minutes job.
I would have seen more depthness
I could recognize the Swastika, even in the thumbnail view and guessed the ad to be related with WWII.. Not bad for immediate recall..