The Guardian: Fact and opinion

Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
Via: gotads
Agency: Wieden + Kennedy, London, UK
Executive Creative Director: Tony Davidson
Creative: Ian Perkins, Sophie Bodoh
Creative Directors: Michael Russoff, Marc Shillum
Producer: Joanna Borton
Via: gotads

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10 comments

addyhoch10's picture
addyhoch10
2592 pencils

these colours are killing me. doesn't really look like the appearance of a reliable newspaper.
oh, and the copy's just a big fat lie. but hey, the heck with it.

ivan's picture
ivan

The Guardinan always was a little off-beat. Check out this video:
http://adsoftheworld.com/media/tv/guardian_new_thinking

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

you're right. and i loved this video!

BozzaNova's picture
BozzaNova
49 pencils

i heard that the colours used in the ad are the colours of sections in newspaper.
that's the reason why...

tom1977's picture
tom1977
64 pencils

That might be the reason...anyway i dont think its powerful.

Tapper's picture
Tapper
490 pencils

Is this another attempt to get people to debate and share their opinion online? Please not again. Orange, AOL, which rightious brand next. Sounds very Tesco-ey tov also. Otherwise a bit dull really. No? Please share your opinion online then.

Strip. Strip. Strip.

Rog's picture
Rog
6094 pencils

Not intelligent enough for me.
Especially coming from W&K.
Find that topical line that splits, to illustrate the point.
This a bit "duuhhh"... and too design-based.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture
Corona Raymaker
549 pencils

10/10.
I love this.

Thiago Aranha's picture
Thiago Aranha
121 pencils

I like it too.

kagzmainah's picture
kagzmainah
631 pencils

i love the campaign

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