The Gold Coast Bulletin: The secret to bigger, better fishing

The Gold Coast Bulletin wanted to promote their new fishing magazine to keen fishermen and women.
So Junior Brisbane got hands-on and spoke to them in a language they could understand.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Blake Duerden
Copywriter: Kelly Denning
Account manager: Lyndal Dashwood
Published: February 2012

9 comments

ace85le's picture
ace85le
3939 pencils

It's cool.

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edMaga's picture
edMaga
56 pencils

liked it... new ideas are always cool

kleenex's picture
kleenex
29948 pencils

great idea.

KimKong's picture
KimKong
198 pencils

Clever. I wonder how many readers actually tried this.

thedesignaddict's picture
thedesignaddict
5393 pencils

Funny.

push's picture
push
85 pencils

Good1

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Creative

its ok to not comment...

somecopywriter's picture
somecopywriter
1106 pencils

Love this, best piece of creative ad placement I've seen in a while.

vlads's picture
vlads
539 pencils

clevere and funny.

ad6426's picture
ad6426
103 pencils

Clever approach!
It sure worked for me.

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