The girl

April 2007

The heavy (art) movies presented at the Bucharest Film Festival induce sleep to the not so smart movie spectator.

Very heavy movies

Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Ionut Cojocaru
Copywriter: Petru Teodorescu
Photographer: Gabi Hirit
Account Director: Raluca Iacob

Comments (8)

Log in or register to post comments
me thinks's picture
me thinks
Activity Score 722

this ad induces me to sleep. zzzz zzzzzzzz

sanju ayyar's picture
sanju ayyar
Activity Score 22

this is ridiculous. Even the ones planning to go would turn away from the fest.

ivan's picture

Not necessarily. Some intellectuals want to see themselves to stand apart from the regular movie goers crowd.

addyhoch10's picture
Activity Score 2592

apart from her comic-book-like doziness she doesn't look dumb enough to me.
her bad taste shirt and her hairdo expose her as a wallflower. thinking clichéd, this makes her fit perfectly in the target audience.

Enas's picture
Activity Score 741

shirt hear do sleepy eyes=boring films

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

ellehcimeo's picture
Activity Score 3516

Someone get her some Goobers, she'll perk up after some sugar.

Nikita's picture
Activity Score 12

this ad is not a good selling one, besides boring it goes against the brand

fractalrene's picture
Activity Score 1504

Then why she went to see the movie, is her boyfriend and intellectual art aprecciator? Then why he hangs around with her.

In my opinion is kinda negative communication.