The Gazette: You

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director / Art Director / Copywriter: Gaëtan Namouric

September 2008


Kateter's picture
2029 pencils

WTF is this campaign about?

Renan Correa's picture
Renan Correa
186 pencils

As a copywriter, I really love this kind of campain. Good work!


Guest commenter's picture
Guest commenter

as a copywriter you should check how you spell

Wordnerd's picture
6692 pencils

maybe he did

TheJ's picture

It's a Newspaper right? A Gazette is a small newspaper in french.
I liked a lot this campaign.

Nice Work

teenie's picture
1894 pencils

It's the only English paper in Montreal. This is part of an ongoing campaign that's garnered lots of awards. People here know it--so even if it seems confusing to you guys, it's very recognizable to us.

MINAKA MORI's picture
90 pencils

Good Campaign, this one is the best of the bunch

Don't try to stand out of the crowd; avoid crowds altoghether.

Don't try to stand out of the crowd; avoid crowds altoghether.

risrani's picture
12 pencils

I get it. Think locally and globally at the same time.

Other than "it's cute", it doesn't mean anything to me. It doesn't even make sense!

Like saying think big/small or as they would put it "Think bimall"

TheJ's picture

Glocal is an existing word when talking about globalisation. It means Making local thinking global.

Kateter's picture
2029 pencils

exactly. and that's why 'Think Glocal' is NOT headline. it's just an observation.

phoamcor's picture
1284 pencils

It's the only English newspaper in Montreal.
Circulation about 150,000.

slip's picture
919 pencils

It's about "words matter", meaning if you switch things around
it will mean something different.
Ok, maybe it confuses cause the play is on 'word order' and not the actual words.



Wordnerd's picture
6692 pencils

I personally don't understand what some guys like about these headlines.
they are not convincing, witty or anything for me. most are completely
incomprehensible alone. you just get a hint of the idea if you see at least
some of the bunch.

but what i really don't like is the strategy in some of them. a newspaper
that is stupid enough to compare itself to the internet should have better
arguments than that. the message is very weak.

remia's picture
51 pencils

nice it.

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