The Gazette: You
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director / Art Director / Copywriter: Gaëtan Namouric
Published: September 2008
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15 Comments
WTF is this campaign about?
As a copywriter, I really love this kind of campain. Good work!
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www.correa.carbonmade.com
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www.cargocollective.com/renancorrea
as a copywriter you should check how you spell
maybe he did
this is the only decent one.
but the other ones don't make sense...
what's this campaign about?
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
It's a Newspaper right? A Gazette is a small newspaper in french.
I liked a lot this campaign.
Nice Work
It's the only English paper in Montreal. This is part of an ongoing campaign that's garnered lots of awards. People here know it--so even if it seems confusing to you guys, it's very recognizable to us.
Good Campaign, this one is the best of the bunch
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Don't try to stand out of the crowd; avoid crowds altoghether.
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Don't try to stand out of the crowd; avoid crowds altoghether.
I get it. Think locally and globally at the same time.
Other than "it's cute", it doesn't mean anything to me. It doesn't even make sense!
Like saying think big/small or as they would put it "Think bimall"
Glocal is an existing word when talking about globalisation. It means Making local thinking global.
exactly. and that's why 'Think Glocal' is NOT headline. it's just an observation.
It's the only English newspaper in Montreal.
Circulation about 150,000.
It's about "words matter", meaning if you switch things around
it will mean something different.
Ok, maybe it confuses cause the play is on 'word order' and not the actual words.
*****
SJB
I personally don't understand what some guys like about these headlines.
they are not convincing, witty or anything for me. most are completely
incomprehensible alone. you just get a hint of the idea if you see at least
some of the bunch.
but what i really don't like is the strategy in some of them. a newspaper
that is stupid enough to compare itself to the internet should have better
arguments than that. the message is very weak.
nice campaign.love it.