The Gazette: Lucky

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director / Art Director / Copywriter: Gaëtan Namouric

September 2008


sneakyhands's picture
1857 pencils

i'm a little puzzled as well. my takeaway is that they're trying push higher quality journalism over more amateur web sources, when in reality they sound like parents trying to be hip while talking to their kids. they're also trying to do this like the economist, but i guess words matter more to the latter publication.

Guest commenter's picture
Guest commenter

This points at GOOGLE, I guess. You could either use google-search or try the button "I'm feeling lucky" right next to it.

TheJ's picture

I'm feeling lucky at google is for finding immediately what we're looking for.
So this means this newspaper is like that, it gives us the information we're lokking for right away.

jsantanaxp's picture
397 pencils

this is the point, google news? hehe


Alex Fisk's picture
Alex Fisk

What font is that?

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