The Gazette: I had a dream

When Barrack Obama was elected, Martin Luther King's dream came true. This ad was release the day after the election.

Art Director: J.F. LeBlanc

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Copywriter: Sébastien Maheux

November 2008


everartz's picture
7609 pencils

... of making an ad that makes sense!

| Everartz |

ivan's picture

Doesn't it?

commercial artist's picture
commercial artist
62 pencils

It does.

andreis's picture
285 pencils

North America is the target market for this ad, where every 5th grader knows what that means and who MLK was...

morale: don't bash the stuff you don't understand


matks's picture
476 pencils

It does! Only in context though. It should be shown here as a scan of the original newspaper/magazine it was published in. It would be much stronger and wouldn't need any explenation.

sneakyhands's picture
1857 pencils

i don't like it. i'm sure it's not intended, but it sounds like dr. king is conceding failure. it's like he's saying, "well, it was nice while it lasted." besides, if the speech was specifically about not judging people by the color of their skin, but by the content of their character, then why does this ad need to remind us that the president elect has a slightly darker complexion?

cmotan's picture
189 pencils


SeanMartin's picture

My initial thought was "You *had* a dream? What happened? Did you give up?"

Great in concept, but no on the follow through.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

diegocrescini's picture
56 pencils

"had". Past. "have". Present. The dream is no longer a dream, it's reality. So it's no longer a dream.
"I had a dream" sounds about right.

jebus's picture
498 pencils

Racism is over! yay!

Guest commenter's picture
Guest commenter

"I have a dream" means much more than an election of a "black guy". I really hope that he still have a dream!

shahidali's picture
4069 pencils

well said. "I have a dream" captures more a quantum than just a black guy winning an election...i'm not downplaying the winning of Obama. just wanna say that MLK's dream as he delivered the speech is much more a creed than what it indicates here when its said as "Had"


superfel's picture
51 pencils

Clever ad, like it

Guest commenter's picture
Guest commenter

el racismo no termino.. sino por que nos llama la atencion que haya un presidente negro... a nadie sorprende que haya uno blanco.. por que si uno negro...

ace85le's picture
3939 pencils

Simple and effective.


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Guest commenter's picture
Guest commenter

Martin Luther King’s dream was larger than the election of a black president. If the dream was over, we wouldn’t find such poverty in the black America. The election is only a beginning of making the dream happen. Simple, but not so clever after all....

sneakyhands's picture
1857 pencils

thank you

Guest commenter's picture
Guest commenter

I still don't get it, are they referring to this:

"I had a dream...
I had an awesome dream
People in the park playing games in the dark
And what they played was a masquerade
And from behind of walls of doubt a voice was crying out"

– Lionel Ritchie, Say You, Say Me, 1986

(Just kidding. Nice ad.)

los_testeos_matan_creatividad's picture

El racismo está vigente. En el mundo lo menos que se dijo fue que hay un presidente negro. Racismo puro. Simplemente hay un nuevo presidente. Porque hay que explicar que es de otra raza? Nadie se da cuenta de eso?

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ilovegreatads's picture
312 pencils

yup thats not how the language works. 'i had a dream' means you've given up. but brave effort from a team whose first language must be french.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

This is a pretty simple ad to comprehend if you know ANYTHING about African-American History. So I kindly suggest you change your screen name, read a few history books on the subject, and refrain from commenting on things you obviously know nothing about.

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