The Fridge: Man
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Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Creative Director: Andrea Gutenberg
Copywriter: Milos Ilic/Deger Cotelioglu
Advertiser’s Supervisor: Shelley Frost
Account Supervisor: Hussein Dajani
Art Director: Breda Plavec/Kris Balerite
Illustrator: Milos Ilic/Breda Plavec/Kris Balerite
Typographer: Milos Ilic


15 Comments
ok, what?
Do not question. This won Cannes. It doesn't matter that it makes no sense. All that matter is that the creatives that made these fake, bad ads will be your bosses soon.
Cheers!
+++
"I love some things, and don't love some other things."
Haha! I second that.
Sirvan, you have the best comments ever.. lol
Cheers!
LOL
What is this crap?
nice work of art. but how relevant or successful as ads ? anyway who am i they have won at CANNES
bite me
Brilliant craft. I understood this is for the underground music venue in Dubai, highly commercial city. Spot on, I support fully.
WTF is this?
what's that horrendous design?
even for execution that sucks ! i'm fed up to see people who say " i'm creative" and who make that kind of shit, i'm fed up people who say " i'm a good jury member"... no way men you all suck, change your job
Fully agree...
visually strong graphic. like it
not sure about the idea.
that fuzzy line is supposed to represent the visual transcript of a tune, in rest the ideea is that there is no ideea :)
It won a Cannes in the Craft category. Guess that puts it in perspective.
craft? >.<