The Fridge Concert Venue & Music Production House: Big Deep

The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The ‘musical creatures’ invite people to ‘find music’ in the most unexpected place, maybe even a remote, industrial warehouse.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters: Milos Ilic, Deger Ozkan Cotelioglu
Advertiser's Supervisor: Shelley Frost
Account Supervisor: Ismail Al-Ghussein
Art Directors: Milos Ilic, Meghan Cabral
Illustrators: Milos Ilic, Meghan Cabral
Typographer: Milos Ilic

Related videos by Shutterstock

9 comments

mrMagic's picture
mrMagic
794 pencils

Very artistic.

Hadrons's picture
Hadrons
5743 pencils

hmmm - no.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture
iambusy
2219 pencils

i liked it...vague but still...music lovers do connect to vague

busy.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nice for me.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Very trippy thought. I am sure music lovers will connect with it.

cvchitale's picture
cvchitale
1253 pencils

shudnt they use those Musical notes

cvchitale's picture
cvchitale
1253 pencils

shudnt they use those Musical notes

marano's picture
marano
348 pencils

cool illustration. Works for the musically inclined demo.

KimKong's picture
KimKong
198 pencils

I actually LOVE this spot, but could see how it would get lost on people who are not part of the musically inclined demo that marano mentions. Between the anteater dowsing for the note frequency and having a violin's f-hole, it's just very bizarre and cool. I would frame this and put it up in my home.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments