The Family Planning Association of Sri Lanka: Pills

She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra

14 comments

zerocool's picture
zerocool
455 pencils

bad layout. TOo complicated for my brain.

Dadaism's picture
Dadaism
161 pencils

fresh blood to the work force??? What's this ad for?

Adaddicted's picture
Adaddicted
3435 pencils

In short, it gave the people the freedom to comment!!!

withalltherespects

whatthefudge's picture
whatthefudge
1268 pencils

Huh?

thedesignaddict's picture
thedesignaddict
5415 pencils

What?

stevel's picture
stevel
423 pencils

we all know that babies are the cheapest labor you can buy. they can do the work of three cats!

....is what this ad was trying to say

sahilosophy's picture
sahilosophy
75 pencils

All i could give was 1 star.

silvi's picture
silvi
4172 pencils

COmplicated

kimi yancek's picture
kimi yancek
26 pencils

dont get it?

Sven Gali's picture
Sven Gali
845 pencils

It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.

everartz's picture
everartz
7611 pencils

i like the logo

| Everartz |

art one's picture
art one
70 pencils

no

ashan's picture
ashan
70 pencils

it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

charithco's picture
charithco
257 pencils

really ?

"Art is my life's satisfaction"

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