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The Family Planning Association of Sri Lanka: Pills

The Family Planning Association of Sri Lanka: Pills
Your rating: None Average: 3.1 (29 votes)

She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra

13 Comments

zerocool's picture 428 pencils

bad layout. TOo complicated for my brain.

Dadaism's picture 161 pencils

fresh blood to the work force??? What's this ad for?

Adaddicted's picture 3388 pencils

In short, it gave the people the freedom to comment!!!

withalltherespects

whatthefudge's picture 1270 pencils

Huh?

thedesignaddict's picture 4077 pencils
2

What?

stevel's picture 198 pencils

we all know that babies are the cheapest labor you can buy. they can do the work of three cats!

....is what this ad was trying to say

sahilosophy's picture 69 pencils
1

All i could give was 1 star.

silvi's picture 4174 pencils

COmplicated

kimi yancek's picture 26 pencils

dont get it?

Sven Gali's picture 845 pencils

It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.

everartz's picture 7251 pencils

i like the logo

| Everartz |

art one's picture 70 pencils

no

ashan's picture 63 pencils

it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).

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