The Family Planning Association of Sri Lanka: Pills
She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra
13 Comments
bad layout. TOo complicated for my brain.
fresh blood to the work force??? What's this ad for?
In short, it gave the people the freedom to comment!!!
withalltherespects
Huh?
What?
we all know that babies are the cheapest labor you can buy. they can do the work of three cats!
....is what this ad was trying to say
All i could give was 1 star.
COmplicated
dont get it?
It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.
i like the logo
| Everartz |
no
it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).
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