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The Family Planning Association of Sri Lanka: Pills

The Family Planning Association of Sri Lanka: Pills
Your rating: None Average: 3.1 (29 votes)

She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra

13 Comments

zerocool's picture 428 pencils
zerocool | Mon, 2010-03-15 21:24

bad layout. TOo complicated for my brain.

Dadaism's picture 161 pencils
Dadaism | Mon, 2010-03-15 23:50

fresh blood to the work force??? What's this ad for?

Adaddicted's picture 3417 pencils
Adaddicted | Tue, 2010-03-16 02:10

In short, it gave the people the freedom to comment!!!

withalltherespects

whatthefudge's picture 1270 pencils
whatthefudge | Tue, 2010-03-16 04:23

Huh?

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2010-03-16 04:33
2

What?

stevel's picture 350 pencils
stevel | Tue, 2010-03-16 04:48

we all know that babies are the cheapest labor you can buy. they can do the work of three cats!

....is what this ad was trying to say

sahilosophy's picture 69 pencils
sahilosophy | Tue, 2010-03-16 05:43
1

All i could give was 1 star.

silvi's picture 4174 pencils
silvi | Tue, 2010-03-16 09:08

COmplicated

kimi yancek's picture 26 pencils
kimi yancek | Tue, 2010-03-16 13:14

dont get it?

Sven Gali's picture 845 pencils
Sven Gali | Tue, 2010-03-16 17:25

It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.

everartz's picture 7590 pencils
everartz | Tue, 2010-03-16 17:33

i like the logo

| Everartz |

art one's picture 70 pencils
art one | Thu, 2010-03-18 06:03

no

ashan's picture 71 pencils
ashan | Mon, 2011-11-21 06:58

it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).

stillusinghotmail@gmail.com youthinkthisworks.blogspot.com ashan dilgith on facebook

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