The Evangelical Lutheran Church of Finland: What

What would Jesus do?

Advertising Agency: TBWA\PHS Helsinki Oy, Helsinki, Finland
Art Directors: Mikko Torvinen, Ossi Honkanen
Copywriters: Antti Toivonen, Tommi Laiho
Published: November 2007

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11 comments

nicoruk's picture
nicoruk
107 pencils

love the whole campaign.

burnhard's picture
burnhard
395 pencils

i want the shirt

theanc's picture
theanc
2778 pencils

The ad is great. But "we don't have a opinion yet" is fucking ridiculous. Burn all the churchs and their hypocrates!

http://augustocorreia.carbonmade.com

Disco Munky's picture
Disco Munky
3900 pencils

"..our tolerance is defined also by the members of the church..."

They should have pushed that angle more, it makes sense and could maybe get someone to go along who might not have originally.

Burning all the churches is the step right before you start burning books, and then people for writing books, then just people.

The root isn't the same as the effect of a problem, find that, then burn it if you must.

"Make a name, or be defamed"

Doin' it for the points

EzraButler's picture
EzraButler
4 pencils

I think that the copy is good... it conveys openness, and individuality.
@theanc - once you have an "opinion" the church considers it "canon". better that they never have an opion.

crisis's picture
crisis
189 pencils

"We don't care what you believe. Just give us your money."

krautland's picture
krautland
3204 pencils

okay, you had me with that visual and I actually read the body copy.
too bad you're not coming outright with something as strong as "hey, we're okay with it," which would have been quite something for a church.

and to answer your question: jesus would have bagged that altarboy right there in the confessional. not everyone gets to go home with him, ya know.

consolidated.db's picture
consolidated.db
539 pencils

nice

Shel-Man's picture
Shel-Man
54 pencils

I think its brillaint! It's also brilliantly manipulative! But you can't fool me you Evangilical bigots! You still don't have an opinion on same sex relationships? Or do you have an opinion but refuse to say it until you manage to put the fear of Hell into the victims and buy their souls with a plate of rice?

Good work BTW. I'm not saying that the creativity behind this is bad. Just that if I were to do work for this church I would give a piece of my morbid mind to the padre!

miko1aj's picture
miko1aj
3097 pencils

If you rely on the Bible then You know what to think. It's clearly stated there. But when You rely on human feelings, impressions and convictions WHY keep Your community still calling it CHURCH? Luther knew.

copycomoelcopi's picture
copycomoelcopi
822 pencils

the copy is brilliant. powerful but humble. direct but kind.
every word is right.

the kind of copy I'd love to write. congratulations to Antti and Tommi.

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