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Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by JWT, Italy for The English FunBus, within the category: Education.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina

Comments (12)

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atb2005's picture
atb2005
Activity Score 13557

Love the idea and the layout. Copy, however, is not that fun to read; hence one star less.

crashandburn's picture
crashandburn
Activity Score 55

Agree. Great concept, but the handwriting is kinda confusing to read as well :/

skidcool's picture
skidcool
Activity Score 18

Nice concept & good execution. However, the copy is a bit boring...

Wadih A3's picture
Wadih A3
Activity Score 256

Clear, good and cheap. Good AD

Guile589's picture
Guile589
Activity Score 12

I don t like

spacecowboy's picture
spacecowboy
Activity Score 6

Someone seems to be envious ahah..
Good AD, I agree with Wadih A3.
Bravo.

nacho movete's picture
nacho movete
Activity Score 24

Good concept !!!

luispiter's picture
luispiter
Activity Score 2756

jajaja i like it.... nice

alvinivanicko's picture
alvinivanicko
Activity Score 263

Are u kidding guys? Good concept?
This is cool only if you KNOW ALREADY the english language. Otherwise, it's impossible to get the idea. So? Is this the first English school for people who know english already? Jejejeje.

800A's picture
800A
Activity Score 39

People who take part in the study tour have at least a basic knowledge of the language. that's also why the copy is simple, basic english. Our target has a smattering of the language. We've already had a positive feedback: 5 people joined in, after seeing the ad on AOTW. Thank you anyway for your comment.

alvinivanicko's picture
alvinivanicko
Activity Score 263

So, are you talking to people who are ALREADY in the tour? Sorry but I do not get who's the target. So it is not coming out on newspaper or magazines? Is it the AOTW a media????????

GoodArt's picture
GoodArt
Activity Score 34

I too like it. Idea is good.

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