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Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by JWT, Italy for The English FunBus, within the category: Education.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina

Comments (11)

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Wadih A3's picture
Wadih A3
Activity Score 256

cool

luispiter's picture
luispiter
Activity Score 2756

good...very nice

spacecowboy's picture
spacecowboy
Activity Score 6

Very good.

alvinivanicko's picture
alvinivanicko
Activity Score 263

Are u kidding guys? Good concept?
This is cool only if you KNOW ALREADY the english language. Otherwise, it's impossible to get the idea. So? Is this the first English school for people who know english already? Jejejeje.

Dzsoi's picture
Dzsoi
Activity Score 8518

Damn, you are right. So you turned me down, I liked it at first sight.

800A's picture
800A
Activity Score 39

People who take part in the study tour have at least a basic knowledge of the language. that's also why the copy is simple, basic english. Our target has a smattering of the language. We've already had a positive feedback: 5 people joined in, after seeing the ad on AOTW. Thank you anyway for your comment.

Dzsoi's picture
Dzsoi
Activity Score 8518

Okay, you've persuaded me, so it's not a basic level training (you may write it somewhere on the ad).
Copy could have been even more simple by changing "stroll" to "walk", "rucksack" to "backpack" :)

everartz's picture
everartz
Activity Score 7609

kinda like the art around here.. but weird! this is from italy X)

| everartz |

mariolakownacka's picture
mariolakownacka
Activity Score 30

start learning... stay in school - you'll be cool ;) anyone recalls?

everartz's picture
everartz
Activity Score 7609

dzien dobry.. jak praca?

| everartz |

MJStinson77's picture
MJStinson77
Activity Score 601

@ alvinivanicko great observations! You're right, no way a non-english speaker, a.k.a. target audience, would ever be able to read this ad.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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