The Economist: Zoom

Advertising Agency: BBDO New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich
Published: September 2008

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23 comments

picktokyo's picture
picktokyo
1404 pencils

What is this? Revival?? Not bad though! back to red...

Guest commenter's picture
Guest commenter

its a scale for the zoom on a map

picktokyo's picture
picktokyo
1404 pencils

Yeap it is. I was questioning about the red bg. I thought all the face of the economist campaign has changed. glad it isnt

Guest commenter's picture
Guest commenter

this stuff is great. this might be my favorite piece

Guest commenter's picture
Guest commenter

this stuff is great. this might be my favorite piece

Guest commenter's picture
Guest commenter

Jealous. This is all so good.

desailly's picture
desailly
470 pencils

I wonder how much debate there was on whether the Economist logotype should occupy the very final level on the scale, or the one immediately above it?

"But we don't want to imply that there's another level of detail below ours."
"Well, yes, but if we're at the bottom of the scale that might suggest that we're too narrowly focussed on things."
"Hmmm. What about 2 levels up? Too high?"
"Definitely too high."

Christ, why do we do this for a living?

Guest commenter's picture
Guest commenter

this is so smart. BBDO rulez!!!!

crisis's picture
crisis
189 pencils

Anyone else think this stuff is incredibly boring? I can't see a lot of pizza-eating, college kids caring about where their mushrooms come from.

Guest commenter's picture
Guest commenter

i think you're missing the point "crisis"
they're supposed to be brainy/a little dry

crisis's picture
crisis
189 pencils

The point is getting more readers, not finding new, less-poignant ways to carry on The Economist's tired and bland brand.

Guest commenter's picture
Guest commenter

To Crisis:

Not everyone went to vocational college.

Guest commenter's picture
Guest commenter

sucks to be dumber that a pizza box crisis

Guest commenter's picture
Guest commenter

Hey, not that I entirely agree with Crisis, but they have a good point, you should listen and not get so defensive. Guest member (other one), coincidentally you're not practicing the insight you are preaching in your campaign here.

Guest commenter's picture
Guest commenter

wow. this stuff is so great. when did BBDO NY start doing work for these guys?

Guest commenter's picture
Guest commenter

its not my campaign

Guest commenter's picture
Guest commenter

i don't understand the praise for this, nor the campaign. yea yea it's bbdo ny...

Guest commenter's picture
Guest commenter

with the exception of the globes ad, i love this stuff. really nice

Guest commenter's picture
Guest commenter

I don't understand the praise either.

Guest commenter's picture
Guest commenter

took me a minute, but this is pretty great. nice n simple!

EAT's picture
EAT

...arms down now

This work is OK, but not half as good as AMW/BBDO's original work for Economist

Guest's picture
Guest

it's pretty damn close

ooops's picture
ooops
448 pencils

what if some of those entrepreneur never click on google map?

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