7 comments

juliangray's picture
juliangray
987 pencils

funny. although i think is too direct and doesnt share the CEOs language.

Vicky's picture
Vicky
375 pencils

Everybody has seen a Austin Power or James Bond movie. Even CEOS. They'll get it.

TopJeff's picture
TopJeff
479 pencils

What fun is world domination THAT way??

But seriously, I like this because it makes a bold statement, but with a bit of toungue-in-cheek humor. Most CEOs actually do have a sense of humor. I think this is important for a brand like the Economist to help give another dimension of depth to the brand.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Carlos Duty's picture
Carlos Duty
96 pencils

excelente una vez más.

una de mis marcas favoritas.

Rog's picture
Rog
6094 pencils

Agree with Juliangray. Doesn't need the silliness.
Just plain World domination is fine. :)
It's not 'Econo-speak' either.

>>>> That's not an ad. THIS is an ad.

Kateter's picture
Kateter
2024 pencils

I think it's bang-on cause Economist is not just about 'econo-speak'. it's for the people who want to know enough to have their own opinion. silliness makes the right twist.

credosian's picture
credosian
272 pencils

I LIKE IT :)

meow!

LOUD CLEAR and WOW! :)

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments