The Economist: Stories

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Illustrator: Paul Davis
Copywriters: Mark Fairbanks, Tim Riley


1838 pencils

Whilst this campaign looks great, it fails to blow my bone after all the great stuff in the past, although that angle had ran its course too.

We're going to need more lube.

Pacific Blue's picture
Pacific Blue
335 pencils

Agree with every word that you say.

I think that when we see The Economist we wait for great stuff and smart lines.
That's why is so powerful brand.

sloppy4's picture
1494 pencils

you agree it doesn't blow his bone?

Disco Munky's picture
Disco Munky
3900 pencils

why?...why're we going there?

"Make a name, or be defamed"

Doin' it for the points

dcgroppo's picture
239 pencils

That line is so obvious... and the visual is crap. I prefer the rubbish one...

Mr. R's picture
Mr. R
80 pencils


andre_j's picture
88 pencils

the fact that the economist doesn't acknowlege cloud-cookoo land stories is an outrage. no wonder one of their branding colors is red...and look what they want to do to the world.

phoamcor's picture
1284 pencils


B2B's picture
104 pencils

Rubbish is best. Not sure about AD though.

whitespace's picture
1953 pencils

I like the Economist a little less after seeing these ads. Hope the ads aren't telling us where the future articles are going.

Quink's picture
234 pencils

bring back the glory days of Economist ads! Those worked just fine, why change a winning formula?

Disco Munky's picture
Disco Munky
3900 pencils

All these ads are saying is that the Economist doesn't make up stories, selects the best stories to report on and that they try to balance each story to show the whole picture.

That's like a Doctor saying that he'll examine you and then prescribe treatment as best he can.

Basically they're saying that they do their job properly, which shouldn't be your selling point should it? You should be doing more to ensure that you are the best.

Or am I living in "cloud-cuckoo land"?

"Make a name, or be defamed"

Doin' it for the points

jamesrothenburg's picture
554 pencils

I like the other two, this one is shit. The other ones talk about choosing the best stories and writing balanced articles, this one just says we don't make stories up. So what? Did a focus group write these?

Hiperion's picture
3138 pencils

horrible art..
it made me sick...

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