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21 comments

smudge23's picture
smudge23
171 pencils

Shocking campaign. Visually bereft and copy disabled too. Remember when the Economist's advertising was wonderful? RIP.

andrej dwin's picture
andrej dwin
939 pencils

first, let's say it was probably impossible to move on from the classic red concept (yes, absolut managed it).
but this doesn't make me want to read that wonderful magazine. sorry.

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Guest's picture
Guest

No. I´m sorry. This is just bad.

lawrencevon's picture
lawrencevon
143 pencils

i like the copies of this campaign. they're intelligent and thought-provoking.

interesting visuals as well, but i think a different approach would be better. :D

hang-the-dj's picture
hang-the-dj
1262 pencils

By the usual economist standards this is rubbish - looks like student work.

That line is terrible. Where's the cleverness? This is so off brand.

tantrik_indian's picture
tantrik_indian
953 pencils

The earlier economist ads made us feel it's cool to read the economist. This one asks us whether we have become dumb, like. What say?

~~be cool eh!~~

~~this paranoid survived!~~

Guest's picture
Guest

The look is at least a good try. The lines are downright a mess compared to the old ones.

junaid khatib's picture
junaid khatib

i think it's a nice ad. apt on strategy,and unconventional on execution.reminds me of those lovely ads from the stable of The Economics.and i'm curious for more . . . .lol

Kateter's picture
Kateter
2020 pencils

I'm huge fan of 'red campaign'. but this is such a dissapointment. awfully patronising texts.
and dumb.

gaymaster's picture
gaymaster

Outrageously gay!
Shamelessly gay!
Toatally gayful!

Guest No 1.346.971.005.321.375's picture
Guest No 1.346....

i agree with you, sh!td!ck!

nirmalranganathan's picture
nirmalranganathan
142 pencils

The copy is very good, but the execution is not... The way the letters are placed, I just cannot read the copy at all...

elmikel's picture
elmikel
1147 pencils

Of course it's not like the old ones, but I think it's not that bad. I like particularly this one and I dissagree that it's not readable. You must be an idiot (no offence, Nirmal) not to be able to read it. It's clear and I kinda like also the overall art direction.

madugongmaria's picture
madugongmaria
74 pencils

baaaaaaaad readability (is that the right word?)

Unamigomenos's picture
Unamigomenos

Brillante

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

This is such a big shift in their creative (and marketing) strategy, it almost feels like they need to redesign the whole logo too while they're at it...
I'm not saying if it's right or wrong for the brand, only time will tell (and new subscription and sales figure)... I'm not sure who first proposed the change in direction, but like so many others, I sure miss the tongue-in-cheek humor and intelligence of the original campaign.
All this reminds me of the time when Coke changed their old formula in the mid-80s to introduce New Coke and the subsequent consumer outrage that spread like a bush fire.
I only hope they made the right decision in creating this campaign. Else, the return of "Classic Economist" won't be too far off... (I quietly pray.)

julz's picture
julz
16 pencils

why spider??

chinaski's picture
chinaski
949 pencils

i loved this ad.

DL Roth's picture
DL Roth

It's about as generic as you can get. There's nothing that tells me the economist is any different from, say, Newsweek here.

Guest's picture
Guest

is anyone even going to mention the Drake cover? I might be worng but I get the feeling none of you get where this is from

http://beatlife.net/blog/wp-content/uploads/2009/02/drake-so-far-gone.jpg

Guest's picture
Guest

Is anyone going to mention the Drake mixtape cover? http://beatlife.net/blog/wp-content/uploads/2009/02/drake-so-far-gone.jpg

I feel like none of you know where this is coming from

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