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The Economist: Pressure peers

The Economist: Pressure peers
Your rating: None Average: 8.1 (63 votes)

Pressure peers

Advertising Agency: Ogilvy, Singapore
Creative Director: Mike Sutcliffe
Art Director: Mo Chong
Copywriter: Greg Rawson
Published: October 2009

Comments

Guest's picture

Simple and brilliant.

adabortion's picture 617 pencils

THE BASTARDS ARE AT WORK AGAIN! FUCKINGTASTIC, AURORA! EUREKA!

silvi's picture 2990 pencils

Sorry. I speak spanish and a little english, and i don´t get it. Please, somebody can explain me what this words means?

bknowlden's picture 3490 pencils

"Peer pressure" is a term used in the English language for being persuaded by those around you. this ad, very simply, says Lead, not follow.

Guest's picture

thanks for the explanation.

Brainsugar's picture 1054 pencils

thanks for the explanation.

Guest's picture

Simple, yet so effective! Great to see the familiar Economist colours!

lucdesaulniers's picture 721 pencils
9

Perfect.

Guest's picture

Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' to start smoking or drinking).

The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them.

I love it!

AmigoInvisible's picture 187 pencils

Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' into smoking or drinking).

The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them. Because you read The Economist.

I love it!

silvi's picture 2990 pencils

Now i get it! Thanks!

F.Abboud's picture 92 pencils

Remarkable!

Camilo Machado's picture 35 pencils

Very nice. As is most of their advertising.

Mudith's picture 8 pencils

brilliant! as usual

Guest's picture

Nice! Good to see the classic Economist look!

shahidali's picture 1694 pencils

Superb. excellent.

shahid

Davosk's picture 4651 pencils

Aahhh. A breath of fresh clean air.

majx20's picture 57 pencils

yea good ... but pressure peers!!! :)

rolling.stone's picture 2120 pencils

Hatsoff to the simplicity of Idea

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~ Quite obviously, I have gathered no moss ! ~

pabloaotw's picture 235 pencils

They speak english in Singapore?

Guest's picture

no. they also don't wear pants or even eat in Singapore. they just walk backwards making beeping noises with TV antennas on their heads.

Guest's picture

Trump Donald.

Guest's picture

comment pointless.

Guest's picture

hey, nice one "Trump Donald"!

rpanoop's picture 132 pencils

As usual Ogilvy Singapore at its minimalistic best.

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