The Economist: Pressure peers
Pressure peers
Advertising Agency: Ogilvy, Singapore
Creative Director: Mike Sutcliffe
Art Director: Mo Chong
Copywriter: Greg Rawson
Published: October 2009
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25 Comments
Simple and brilliant.
THE BASTARDS ARE AT WORK AGAIN! FUCKINGTASTIC, AURORA! EUREKA!
Sorry. I speak spanish and a little english, and i don´t get it. Please, somebody can explain me what this words means?
"Peer pressure" is a term used in the English language for being persuaded by those around you. this ad, very simply, says Lead, not follow.
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brandon
www.brandonknowlden.com
thanks for the explanation.
thanks for the explanation.
Simple, yet so effective! Great to see the familiar Economist colours!
Perfect.
Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' to start smoking or drinking).
The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them.
I love it!
Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' into smoking or drinking).
The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them. Because you read The Economist.
I love it!
Now i get it! Thanks!
Remarkable!
Very nice. As is most of their advertising.
brilliant! as usual
Nice! Good to see the classic Economist look!
Superb. excellent.
shahid
Aahhh. A breath of fresh clean air.
yea good ... but pressure peers!!! :)
Hatsoff to the simplicity of Idea
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~ Quite obviously, I have gathered no moss ! ~
They speak english in Singapore?
no. they also don't wear pants or even eat in Singapore. they just walk backwards making beeping noises with TV antennas on their heads.
Trump Donald.
comment pointless.
hey, nice one "Trump Donald"!
As usual Ogilvy Singapore at its minimalistic best.