The Economist: Pressure peers

Pressure peers

Advertising Agency: Ogilvy, Singapore
Creative Director: Mike Sutcliffe
Art Director: Mo Chong
Copywriter: Greg Rawson
Published: October 2009

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26 comments

Guest's picture
Guest

Simple and brilliant.

adabortion's picture
adabortion
615 pencils

THE BASTARDS ARE AT WORK AGAIN! FUCKINGTASTIC, AURORA! EUREKA!

silvi's picture
silvi
4172 pencils

Sorry. I speak spanish and a little english, and i don´t get it. Please, somebody can explain me what this words means?

bknowlden's picture
bknowlden
3647 pencils

"Peer pressure" is a term used in the English language for being persuaded by those around you. this ad, very simply, says Lead, not follow.

Guest's picture
Guest

thanks for the explanation.

Brainsugar's picture
Brainsugar
1586 pencils

thanks for the explanation.

Guest's picture
Guest

Simple, yet so effective! Great to see the familiar Economist colours!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Perfect.

Guest's picture
Guest

Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' to start smoking or drinking).

The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them.

I love it!

AmigoInvisible's picture
AmigoInvisible
195 pencils

Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' into smoking or drinking).

The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them. Because you read The Economist.

I love it!

silvi's picture
silvi
4172 pencils

Now i get it! Thanks!

F.Abboud's picture
F.Abboud
218 pencils

Remarkable!

Camilo Machado's picture
Camilo Machado
35 pencils

Very nice. As is most of their advertising.

Mudith's picture
Mudith
6 pencils

brilliant! as usual

Guest's picture
Guest

Nice! Good to see the classic Economist look!

shahidali's picture
shahidali
4063 pencils

Superb. excellent.

shahid

Davosk's picture
Davosk
4833 pencils

Aahhh. A breath of fresh clean air.

majx20's picture
majx20
58 pencils

yea good ... but pressure peers!!! :)

rolling.stone's picture
rolling.stone
2740 pencils

Hatsoff to the simplicity of Idea

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~ Quite obviously, I have gathered no moss ! ~

pabloaotw's picture
pabloaotw
235 pencils

They speak english in Singapore?

Guest's picture
Guest

no. they also don't wear pants or even eat in Singapore. they just walk backwards making beeping noises with TV antennas on their heads.

Guest's picture
Guest

Trump Donald.

Guest's picture
Guest

comment pointless.

Guest's picture
Guest

hey, nice one "Trump Donald"!

rpanoop's picture
rpanoop
138 pencils

As usual Ogilvy Singapore at its minimalistic best.

AD-rian's picture
AD-rian
261 pencils

The copy in the Economist class is commonly A grade - no wonder it is taught at every advertising school known to man. Keep it up!

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