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Ostrich

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Published/Aired: 
March 2011
8802
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Print advertisment created by Ogilvy, United Arab Emirates for The Economist, within the category: Media.

Climate change takes decades to happen.
It happens faster than you think.
Join the global conversation.
The Economist

Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Mel Harvey, James Purdie, Gregory Yeo
Copywriters: Dylan Kidson, Steve Hough, Sascha Kuntze
Designer: Leonardo Borges

Comments (13)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

Sundry web findings suggesting "well, maybe":

Climate change killed the dinosaurs
The theory: Earth gradually changed in climate over a long time period and the dinosaurs were not able to adapt to the cooler, drier climate. How likely? Climate change could have come about because Earth somehow tilted over about 23.5 degrees around 65 million years ago. How likely? Tilting could have occurred but what could have caused it. Asteroid impact? Debris from a passing comet? Scientists have never been able to answer this question.

---

Another popular theory, though, is climate change. At the peak of the Mesozoic period, there were no polar ice caps, and sea levels were estimated to be about 100 to 250 meters higher than today.

---

Dr Norman MacLeod of the Natural History Museum in London is among a large group of scientists who are convinced the dinosaurs were already being driven to extinction by climate change long before the arrival of the KT impact, or impacts.

That's it.

chapelier's picture
chapelier
Activity Score 154

Very nice, but dinosaurs didn't die of climate change, did they?

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

thedesignaddict's picture
thedesignaddict
Activity Score 5403

A Meteor hit the earth (on the coast of Mexico) sending debris into the atmosphere which blocked out the sun. The earth cooled significantly, and the dinosaurs died. So technically, it was climate change - sort of.

http://en.wikipedia.org/wiki/Chicxulub_crater

chrisjohnhunt's picture
chrisjohnhunt
Activity Score 33

who really knows...

Billoughsby's picture
Billoughsby
Activity Score 5142

Sundry web findings suggesting "well, maybe":

Climate change killed the dinosaurs
The theory: Earth gradually changed in climate over a long time period and the dinosaurs were not able to adapt to the cooler, drier climate. How likely? Climate change could have come about because Earth somehow tilted over about 23.5 degrees around 65 million years ago. How likely? Tilting could have occurred but what could have caused it. Asteroid impact? Debris from a passing comet? Scientists have never been able to answer this question.

---

Another popular theory, though, is climate change. At the peak of the Mesozoic period, there were no polar ice caps, and sea levels were estimated to be about 100 to 250 meters higher than today.

---

Dr Norman MacLeod of the Natural History Museum in London is among a large group of scientists who are convinced the dinosaurs were already being driven to extinction by climate change long before the arrival of the KT impact, or impacts.

That's it.

atb2005's picture
atb2005
Activity Score 13557

I always enjoy reading your posts! So informative :))

chapelier's picture
chapelier
Activity Score 154

Ahh, so they didn't die of a meteor crashing into their backyard...

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

mycidea's picture
mycidea
Activity Score 90

like this comment, not this ad :)

luispiter's picture
luispiter
Activity Score 2756

nice... interestign..

kleenex's picture
kleenex
Activity Score 48548

I love the idea....

Geimima's picture
Geimima
Activity Score 824

what a chat! the ad and you guys chatting..so economist

life is a playground

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Consider an ostrich with a mouth full of sand beginning a discourse with a brontosaurus from well beyond its grave about a serious topic that the Economist then uses to promote itself.
The global conversation just became an inter-eon and inter-species dialogue. Next stop, the ice-eating amoeba of Titan asking for the heating to be turned up.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Copy_ranter's picture
Copy_ranter
Activity Score 194

These comments have engaged everyone in a conversation hence the idea works and you all have proven that the concept is more powerful than you may think. Very economist. Nice job Ogilvy.

chrisjohnhunt's picture
chrisjohnhunt
Activity Score 33

I think the above comments prove that this campaign works.... excellent work

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