The Economist: Ostrich
Climate change takes decades to happen.
It happens faster than you think.
Join the global conversation.
The Economist
Advertising Agency: Memac Ogilvy, Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Mel Harvey, James Purdie, Gregory Yeo
Copywriters: Dylan Kidson, Steve Hough, Sascha Kuntze
Designer: Leonardo Borges
13 Comments
Very nice, but dinosaurs didn't die of climate change, did they?
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
A Meteor hit the earth (on the coast of Mexico) sending debris into the atmosphere which blocked out the sun. The earth cooled significantly, and the dinosaurs died. So technically, it was climate change - sort of.
http://en.wikipedia.org/wiki/Chicxulub_crater
who really knows...
Sundry web findings suggesting "well, maybe":
Climate change killed the dinosaurs
The theory: Earth gradually changed in climate over a long time period and the dinosaurs were not able to adapt to the cooler, drier climate. How likely? Climate change could have come about because Earth somehow tilted over about 23.5 degrees around 65 million years ago. How likely? Tilting could have occurred but what could have caused it. Asteroid impact? Debris from a passing comet? Scientists have never been able to answer this question.
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Another popular theory, though, is climate change. At the peak of the Mesozoic period, there were no polar ice caps, and sea levels were estimated to be about 100 to 250 meters higher than today.
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Dr Norman MacLeod of the Natural History Museum in London is among a large group of scientists who are convinced the dinosaurs were already being driven to extinction by climate change long before the arrival of the KT impact, or impacts.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I always enjoy reading your posts! So informative :))
Ahh, so they didn't die of a meteor crashing into their backyard...
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
like this comment, not this ad :)
nice... interestign..
www.barcreativo.com
I love the idea....
what a chat! the ad and you guys chatting..so economist
life is a playground
Consider an ostrich with a mouth full of sand beginning a discourse with a brontosaurus from well beyond its grave about a serious topic that the Economist then uses to promote itself.
The global conversation just became an inter-eon and inter-species dialogue. Next stop, the ice-eating amoeba of Titan asking for the heating to be turned up.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
These comments have engaged everyone in a conversation hence the idea works and you all have proven that the concept is more powerful than you may think. Very economist. Nice job Ogilvy.
I think the above comments prove that this campaign works.... excellent work